Getting your hotel’s marketing content live for the world to enjoy is a quick, painless and fun process that produces beautiful, high-performing results. Let’s take a leisurely stroll through the BackOffice and point out the sights along the way.
The BackOffice does more than help you build a website. It is part of a digital marketing system (DMS) that powers your online hotel marketing content across all your marketing channels—web, mobile, and social—which we call our Cloud DMS. Any information you publish through the BackOffice gets pushed to your mobile optimized website, your Facebook application, your website, and more, all optimized for hotel SEO. Use the BackOffice as a central repository for all of your marketing collateral, including text, images, social spaces, contact information, and even PDFs.
Quickly add your hotel’s vital information into the Hotel Info section under Settings. buuteeq will feature it prominently across your marketing content and use it as the basis for optimizing all of your marketing channels for search engines like Google.
Part 1: Your Branded Content
Before your guests can find you online, you must create something! Use buuteeq’s BackOffice to hand-craft every aspect of your online marketing presence.
Photos
Photos are the MOST important things that guests want to see. More than anything else, guests rely on high resolution, beautiful photography to make a reservation decision.
Upload your property’s photos into the BackOffice and use them to create photo groups and photo slideshows to grace all of your online marketing content.
Rooms
Next to photos, guests want to explore detailed room information about your property.
Create room segments and fill them with highly detailed information about your rooms, including photo slideshows, amenities, descriptions, bed types, rates and more. buuteeq’s Cloud DMS will place your room information on your published marketing materials right where guests expect to find it.
Locations
Guests want to learn about points of interest near your property when planning their trip. Make it easy for them by adding them to your interactive map.
What’s in your area? Restaurants, parks, natural wonders, entertainment? Add them to your interactive map using buuteeq’s BackOffice. Include photos, detailed descriptions and even driving directions for all of your map points of interest.
Homepage
Guests decide if they like your property within milliseconds. Your first impression counts! Craft a beautiful homepage with large, high-resolution photography and compelling text so that guests are enthralled the moment they land on your homepage.
Use the homepage article builder to include photo groups, photo slideshows, video, PDF files, badges, detailed stories and more. buuteeq’s Cloud DMS technology optimizes everything you add to your homepage for search engines to give you the best footing possible.
Don’t hesitate to publish your content! You can make changes to it at any time. Your marketing materials are fluid and will change over time as your property's priorities change. Publish now and make changes as needed. Get your content out there for the world to enjoy!
Use the BackOffice article builder to create new, unique articles about every topic you think your guests might find interesting.
Log-in at any time to create promotions that encourage guests to book a room. Change your promotions often with the seasons.
With the toggle of a few switches, turn on social network functionality to link your online marketing content with Facebook, Twitter and Google+.
Part 2: Brand Identity
We designed a revolutionary tool called The Design Concierge to give you the freedom and power to produce state-of-the-art online marketing content for your property.
Now, with a few clicks, you can publish content that surpasses the look, feel and user experience name-brand hotels bought for hundreds of thousands of dollars.
We’ve designed a number of Blueprints, created to aid user experience and drive more direct bookings to your online booking engines. Blueprints define the layout of your web content and include the Panorama Blueprint, with an emphasis on high-resolution photography, to the Tuxedo Blueprint that gives you exquisite control over branding.
Each Blueprint comes with a number of different themes that further define your content’s user experience. Is your property a White Tie or a Slate Suit? Maybe it better fits a Dark Blazer or Light Dots? Find the theme that fits and further tweak it to reflect your property’s unique brand.
Further refine the look and feel of your property’s online branding using the BackOffice Standard and Advanced branding tools. Make refinements by choosing fonts, trim settings, background color, tile settings, gradient styles and more.
Part 3: Analytics & Insight
Professional marketers not only make amazing content, but track how it performs over time.
This information is vital to the health of any marketing strategy by offering insights on what to change, tweak, add or remove from it.
Our 360 Analytics solution, integrated within our BackOffice, gives you an intricate level of detailed, actionable knowledge about how your content performs online.
In one image, monitor the performance of all your online marketing efforts. See up-to-date summaries of your visitors and conversion metrics.
Which of your online marketing channels perform the best? This gives you critical insight that will allow you to better mold your marketing strategy.
See which of your property’s rooms get the most reservations and deliver the most revenue. Compare this with your rates to discover which room and rate combinations produce the best results for your property.
Within the blink of an eye, discover where your traffic and bookings come from for each of your web, mobile and social marking channels. Learn what search engine keywords work the best, and which external web properties are sending the most guests to you.
Part 4: Online Reservations
We can integrate with your current online bookings solution or you can use our commission-free online booking engine—your call!
Our online reservation system gives you precise control over all aspects of the online booking process.
Create custom rates to suit your property’s individual needs. Set your best available rates, your full (or rack) rates and your qualifying rates.
Create seasons to which you can apply unique rates and quickly adapt to market changes. Change seasonal dates on-the-fly with our intuitive calendar selection tool.
Create as many promotions as you wish, fully integrated with your commission-free booking engine. Select which rooms, seasons and rates you wish the promotions to work with and edit the way they look within the BackOffice.
Enjoy contact info about your customers to use for your marketing purposes and to personalize their stay.
Manage your room inventory by turning on manual or automatic availability.
Manage your past, future and current reservations. See the status of open and closed reservations, including arrival and departure dates.
Your content is published and live for the world to enjoy—congratulations! What comes next? There are a number of ongoing things you or your marketing team can work on to get the most out of buuteeq’s Cloud DMS. Read some specific suggestions about SEO, content creation, social marketing and more:
Sign up today for a free account or call us to explore what buuteeq’s Cloud DMS can do for your property.
buuteeq is headquartered in Seattle WA USA. We also have offices in Palo Alto and Santiago, Chile. If you have general inquiries including business development inquiries, please email info@buuteeq.com or call +1 (800) 734-1769
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