However, in the past few years the popularity of foursquare has continued to grow, with more and more people using foursquare to check in to locations with the hope of finding a promotion. The reason foursquare can be beneficial for your property is that guests may choose to stay at your hotel instead of another one if they see that you are currently running a foursquare promotion.
Here’s what you need to know to use foursquare to fill your rooms:
Add Detailed Property Information
People are more inclined to ‘check-in’ to a listing on foursquare that has lots of information—photos and descriptions. Claim your foursquare listing by going to the website and completing the claim process. Then, edit your listing as you like.
Create promotions specifically for foursquare users. Examples could be, ‘Check-in 3 days in a row and get 10% off a meal in our restaurant’ and so on. Use your imagination and come up with something clever that will encourage mobile travelers to choose your hotel over others.
Engagement is Not Such a Big Deal on foursquare
Unlike other social networks, you don’t need to worry about chatting directly with guests on foursquare. Just keep your profile up-to-date, keep a steady stream of promotions rolling out and respond directly to negative ‘tips’, if guests leave any.
We at buuteeq are happy to answer any questions you have about becoming a social media hotel. Check out some of our successful social media hotels in our live gallery and feel free to contact us at any time using the information below.