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buuteeq Inc. -

Meet buuteeq

buuteeq’s cloud-based digital marketing software helps hoteliers manage their brand and drive bookings with responsively designed websites, robust user analytics, and intuitive content-management tools—all on one fully extensible, open platform. Numerous CRSs, channel managers, social media channels, and PMS solutions already integrate with buuteeq. The company is headquartered in Seattle, WA and has customer service and product development teams in Palo Alto, California, Santiago, Chile, and Amsterdam, The Netherlands. buuteeq is now part of The Priceline Group.

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Tour Our Seattle Office

Take a tour of buuteeq's office in Seattle's Queen Anne neighborhood with CEO Forest Key.

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Tour Our Santiago Office

CEO Forest Key takes you on a tour of buuteeq's office in Santiago, Chile.

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Meet buuteeq's Management Team

We are travelers, trekkers and road warriors who happen to also be software geeks. The stuff we build helps hotels market their properties online better, stronger and faster -- like the “Six Million Dollar Man”. Or, if you’re a millennial, like “Robocop 2014”. Read on for details on our chiefs and veeps.

Forest Key, Founder & CEO

Forest is no spelunker, but a piece of advice from travel writer Tim Cahill’s adventures in caving pretty much sums him up: “Never exit a cave from the same opening that one enters.” You see, Forest is something of a nomad—albeit one who never backtracks. He has stumbled upon countless magical moments in the many countries he has visited and lived in over the years. In fact, it was this love of travel and cultural immersion that inspired him to start buuteeq.

Prior to founding buuteeq, Forest was a Sr. Director of product management in the Microsoft Server & Tools division, and later the General Manager of Business Development for Asia, based in Beijing. Forest also worked in the visual effects and CGI industry as both a founder/CEO of successful software startup Puffin Designs, and, added glamour to his geek credibility as visual effects editor/animator at George Lucas' Industrial Light and Magic. He is fluent in Spanish and capable enough in Mandarin to negotiate fares with a taxi driver. He holds a BA in History from UCLA.

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Cameron Steele, COO

Cameron brings to buuteeq a multi-disciplinary experience as venture capitalist, operating executive, and adviser. He worked as a VC partner with San Francisco Equity Partners, and served as CFO and VP of corporate development for their portfolio company Penguin Computing. Cameron also held marketing and finance/planning roles at Verity Software and Oracle, respectively. Cameron “habla un poquito Español.” He holds an MBA from the Tuck School at Dartmouth and a BA in Political Science from Stanford.

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Betsy Steckler, SVP Customer Success

Betsy brings a seasoned, expert point of view to lead one of buuteeq’s biggest and most important teams – customer success. Prior to buuteeq, Betsy spent 11 years at Microsoft and The Cobalt Group perfecting client relations, deployment, and services offerings. During her tenure at Microsoft, Betsy launched world-class advertising and mobile experiences in marketplaces around the world. While at Cobalt, she oversaw key accounts and led a large cross functional team of professionals to multimillion dollar revenues. “Delighting customers” and “scaling the business” are probably two of her favorite phrases. Betsy graduated from Seattle University with a B.A. in Public Administration.

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Karim Meghji, Chief Product Officer

Karim is a passionate leader with deep experience building products and businesses in the consumer software and online service areas. Most recently, as Vice President of Products and Engineering at Yapta, Karim led the company’s pivot from B2C to B2B services to corporate travel buyers, culminating with the launch of FareIQ: Intelligent Price Tracking for Corporations. Karim spent 10 years at Real Networks where he served as a key member of the executive team in various product and engineering leadership roles. Karim speaks English, C, C++, Ruby, MySQL, Python, and PHP fluently and “just enough PCI and AWS to be dangerous.” He holds a BS in Computer Science from San Jose State University.

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Joe Mele, Chief Experience Officer

Joe is a veteran in digital marketing, media, product development, and strategic customer and partner relationships. Before joining buuteeq, he was the CEO and Co-Founder of StowThat.com, an online peer-to-peer self-storage marketplace. Joe also spent 14 years with leading digital agency Razorfish where his focus was on digital media and marketing, working closely with top global brands to drive their digital strategies and make a positive impact on their businesses. Joe holds an MBA from the “U Dub” Foster School of Business.

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Cynthia Mason, VP Global Talent

Cynthia has been perfecting HR and recruiting practices in the technology space for more than 15 years in San Francisco, Seattle and Europe. Before her tenure at buuteeq, she took on a number of executive roles at companies and startups like RealNetworks, Pelago, and LiveMocha—just to name a few. Cynthia brings an unbridled talent for recruitment and a ridiculous passion for perfecting the “cultural fit” for companies on her radar. A graduate of Marylhurst University, she speaks a little Italian and is learning Spanish this year.

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Bryan Estep, SVP Global Sales

An early promoter of online travel in international markets, Bryan started with a stint at Site59, which was later acquired by Travelocity. Bryan led a team that built Travelocity’s merchant hotel program in Latin America and Asia-Pac from scratch, and profitably launched and ran three Latin America B2C sites. Bryan is fluent in Spanish and has a keen comprehension of Portuguese in Brazilian music. He is a graduate of the University of Washington and Thunderbird School of Global Management.

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Adam Brownstein, Founder & Managing Director LATAM

Adam is a global innovator and sales leader with 15 years of experience in pioneering companies. He has been successful selling on every continent except Antarctica. As Director of Business Development in the Microsoft Entertainment and Devices Division, Adam launched Microsoft Surface into 20 global regions across the hospitality market. As Director with Sony’s Entertainment Division, he introduced the PSP and PS2 video game lines to millions of ecstatic Spanish-speaking gamers. Adam has lived extensively in Japan, Spain, and Mexico and is fluent in Japanese and Spanish. He holds a BA in History from the University of Pennsylvania and an MBA from the Kellogg Graduate School of Management.

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Brian Saab, Founder & Managing Director EMEA

Prior to founding buuteeq, Brian was the CEO of RedSAFI, a digital user experience design agency specializing in helping global brands produce breakout mobile and web apps. During his tenure at Microsoft, Brian worked as a business manager for the Silverlight and Expression product lines in the Server and Tools division. Brian holds an undergraduate degree in Biology and holds two master degrees: an MBA from the University of Texas at Austin and a MS in Information Systems from the University of North Texas.

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Wondering why the name "buuteeq?" Read the story here.