In the last 3 months, I have had the wonderful opportunity to work with Scott, Chip and Jennifer from the Blue Monkey Hotel- Mono Azul to launch their buuteeq Digital Marketing System.
Scott had some interesting things to say about his web presence before and after buuteeq:
We have always had great recommendations in Lonely Planet, Fodor’s, and other guidebooks but we were slow to adapt to the online world and before we found buuteeq our hotel’s website reflected that. We own a 30 room hotel in Manuel Antonio- Costa Rica’s premiere destination- and we were greatly behind in establishing our presence and moving our business online.
One of the most important things that Scott had told me was that he needed his website to tell a story. As a film director and documentary filmmaker based in Los Angeles, Scott has worked to direct promotional videos for Intel, the Magic Johnson Foundation, and the Ford Motor Company. He is a natural, and professional storyteller.
With the buuteeq DMS, Scott was interested in getting a customized website while maintaining his unique brand. After many revisions, Scott and his family decided to show case their unique location near the rain forest and beautiful ocean.
For me, one of the most challenging aspects in working with Scott was in accommodating to their busy schedules. Like many of our clients, Scott, Jennifer, and Chip are not only entrepreneurs and business people, they also manage the Blue Bayan Bed and Breakfast, and Kids Saving the Rainforest, a nonprofit organization.
Today, Kids Saving the Rainforest operates a gift store, an education center, and a wildlife sanctuary that houses injured rain forest animals including five species of primates. With so many obligations and businesses to run, time is literally money for Scot, Jennifer, and Chip. With buuteeq, the three impressive people have been saving time and money by managing three marketing channels at once using the Cloud DMS.
buuteeq customers get a custom-designed and high performing website, mobile site, and Facebook app that all help in communicating and reaching out to current and prospective guests.
Even after you’ve launched your buuteeq Digital Marketing System, your relationship with buuteeq doesn’t end there. Here at buuteeq, we believe that a large part of our goal in saving customers’ time is in education. We continue to engage, even after a customer has gone live, to check in with them in order to discuss ways to improve their performance, collaborate on analyzing their 360 Analytics, and to share system enhancement features. When I called Scott, Jennifer, and Chip to follow up, this is what they had to say:
“We are so happy with the results and feel that we are in good hands. We have received a lot of great feedback on the site from our guests and feel proud about the way our hotel is presented and explained. The BackOffice is easy to use and manipulate and for the first time in history, we have a good sense of web traffic and conversion rate.”
Thank you to Scott, Jennifer, and Chip for sharing their success with buuteeq. I am looking forward to speaking with everyone again next month.
About Linda Nguyen
