Boutique is Inn

I stumbled upon an article in The New York Times by Jane Levere about the looming explosion of boutique hotels—cute, chic, small, unique inns. She argues that guests are getting tired of “cookie-cutter” chain hotels and they’re looking for something cozy, different and interesting. This is great news for the boutique hotel, inn and B&B owner—more interest equals more heads in beds! But it also means that boutique hotels are getting more attention from large hotel chains.

Chains like the Wyndham Hotel Group, Chatwal Hotels & Resorts and Sonesta International Hotels are exploring the idea of creating their own boutique brands, much like how Starbucks, for example, opens up trendy, un-branded, “non-corporate” coffee houses in urban areas where people wouldn’t normally go to a Starbucks. There is a demand for the offbeat, and it’s within their best interest to meet that demand, possibly putting the little guy at risk.

“Everybody pays attention to design,” says Henry H. Harteveldt, travel analyst at Forrester Research. “People like things a little bit different, offbeat. And they make someone who may have a rather mundane life feel hip.”

This is the key. So what if the big brands are making their own boutique hotels? Guests want offbeat, and small, privately owned boutique inns are nothing but. It all comes down to digital marketing. Show guests in the form of beautiful images how different your hotel is, and they will come.

buuteeq solves this problem for the typical boutique hotel owner by providing a digital marketing system that showcases a hotel’s personality. With large, landscape images front-and-center and a design that allows for easy image browsing, guests embrace the character of a cute, chic inn immediately and see the charm that large, unwieldy websites for huge hotel chains just can’t grasp.

Browse these examples of buuteeq-powered digital marketing for inns to see great IA and offbeat charm in action.