It was only a matter of time. For those of you who don’t know, the ALS #IceBucketChallenge has been sweeping the nation, raising awareness and money ($94.3 million, at last count) to fight ALS, a neurological disease most commonly known as “Lou Gehrig’s Disease.” Stepping up to a challenge from the Bellevue Booking.com office, a brave team from [...]
Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.
Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life. In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.
What could mysterious, hard-to-please furballs possibly have in common with marketing your hotel to guests online? Quite a bit, it turns out. Just like your guests, these critters want what they want and will bolt maniacally away if they don’t get it. If you can please your cat, you can probably please your guests. These [...]
Nobody likes waiting, but in this digital world, you would be surprised at how impatient people really are. A new PhoCusWright study revealed that a shocking 43% of online travel and lodging shoppers will abandon a site after 3 seconds of waiting and 20% will open another travel site in a new window. You’re not [...]
There is a learning curve to understanding similar-sounding Internet terms, but even knowing the basics can go a long way towards understanding your web analytics and making educated decisions. We hope that this quick introduction will help you better understand the basics so that you know how to talk about your website’s performance even if [...]
Just like fashion, web design is subject to trends. Some of those trends are good, like the evolution of responsive design allowing for easier viewing on mobile devices. Others end up like those white pleather gogo boots in your closet–they’ve seen better days and now those days are gone. Here are 10 web design elements that are [...]
The ’80s and ’90s are back! Fahrenheit, that is. Many of your guests are hiding from the heat, which isn’t exactly your fault. You’re in a location that suffers from summertime stickiness, so why not blame humidity, right? Right. Well, kind of. If you had targeted your articles, promotions, and POIs to those that like [...]
For my Trotamundo, I was lucky enough to travel to South Africa, which was an amazing experience. I chose South Africa for many reasons, but the main reason was the shark cage dive. I’ve wanted to do one ever since I saw my first Shark Week, and now that I’ve done one I want to [...]
Visiting Colombia was added to my bucket list in 2008 when I was backpacking in South America and repeatedly told that Colombia was a must. The Huffington Post’s 2013 article 21 Reasons Colombia Is The Happiest Country In The World only exacerbated my desire to go. These three in particular especially sealed the deal: access [...]