The Billboard Effect: Evolving Perspectives

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If you’re an accommodations provider, you’ve probably heard of the billboard effect. Here’s how it works. You list rooms with an online travel agency, or OTA, and your property receives extra visibility. It even sees an increase in direct bookings. In other words, the online travel agency is working like a giant, online billboard for […]


These Properties Score Highest On Organic Search: Find Out Why

Three Property Views

We’re going to let you in on a little secret. Here are three of BookingSuite’s top-performing sites when it comes to organic search. That means that out of thousands and thousands of properties, these ones get the highest number of clicks into their booking engine via organic search terms. That, of course, leads to more […]


Is Your Website Doing Its Job?: The Only Three Things You Need to Know

Content Content Content

You’re too busy to take a crash course in website design, but you need to know if your property’s site is worth the investment. Enter BookingSuite. We’ve combed through tons of best practices, guides and case studies to give you a website assessment tool for the hospitality industry. You can forget all the technical jargon. […]


Christmas in July?: Why You Need an Editorial Calendar

Santa finally gets his Vacation!

With guests checking in, bookings to be managed and all of the day-to-day responsibilities and operations, who has time to track content for their web page? After all, once you get a few photos and descriptions on your site, it’s good to go, right? Not if it’s January and your photos page shows off sunshine and swimsuits. Unless, […]


New Survey Reveals Surprising Shift in Booking Trends

Booking Direct

We have great news for your brand! More than ever, this exciting development highlights the importance of a well designed website that travelers can navigate quickly and easily. A recent survey reveals an unexpected trend—a majority of active U.S. leisure travelers prefer to book directly through a brand’s website. That’s right. 64% of respondents said […]