10 Best buuteeq Moments Of 2014

buuteeqers celebrating

You know what they say … time flies when you’re innovating like a bunch of crazy geniuses. 2014 was another big year here at buuteeq that saw major improvements. With New Years Eve quickly approaching, we got to reminiscing about some of our favorite moments of the year. So before you dive into that champagne […]


10 Holiday Hotel Experiences Dreams Are Made Of

GERMAN XMAS MARKET

  A journey through the most magical accommodations on Earth … ◄ Back Next ► Picture 1 of 11 Now that Halloween has passed, it’s socially acceptable to talk about booking festive trips for the winter holiday season. November, December, and January are some of my favorite months to travel, either to experience holiday traditions […]


Travelers Spend As Much Time Planning, Boasting About Trips As Enjoying Them

using ipad on vacation

Ahh planning a trip, it’s exciting right? Dreaming of a destination, booking a hotel, making dinner reservations, packing … It is so exciting that it’s all we can talk about before the trip, and capturing photos and sharing them consumes us during the trip. When we finally get home? That’s right, telling everybody stories from […]


Are Travel Agents Still A Thing?

passport-map-travel-

There was once a time when you couldn’t book a flight without a travel agent. My, my, how times have changed… Increasingly, people are thrilled to be using travel sites such as Expedia, TripAdvisor, and Booking.com to make their own travel arrangements cheaply, quickly, and from wherever the heck they like. Naturally, one would think […]


Best Practices For Property Website Video

Cameraman

Web visuals are becoming more and more complex. Interactive Street View maps, 3D graphics and, of course, videos galore. But online videos aren’t just for cat aficionados and GoPro showoffs. Video has also become a central eCommerce tool. Often, the online descriptions of everyday items such as shoes and tennis racquets are accompanied by short videos that highlight […]


Hotels That Make You Go BOO!

russel-haunted-hotel-sydney-australia-travel

It’s that time of year again; what felt like a never-ending summer is finally over, fog fills the mornings and colorful leafs are decorating the sidewalks. With our pumpkin lattes in hand, we snuggle up in blankies and watch TV shows compulsively while we wait for Halloween to approach. We got so anxious last year, […]


Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

holiday hotel marketing

In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]


What Guests Want Now: Personalization

coffee_or_tea

Wouldn’t it be great if your airline and hotel automatically knew you were a window-seat lover who never checks bags, prefers a firm mattress, and Earl Grey over coffee? According to Skift, personalization in travel is quickly becoming something customers expect. They want unique experiences tailored to their priorities and preferences and control over their […]


Stronger Storytelling Boosts Bookings At Gerald’s Vineyard Resort

night-exterior-resize.jpg.1920x807_default

Balgownie Estate Vineyard Resort & Spa is located in the Yarra Valley, 50 minutes from Melbourne in southeast Australia. The property features guest suites, a conference center, a restaurant, a spa, a cellar door, and more. Gerald has been managing Balgownie for three and a half years as General Manager and handles all of Balgownie’s digital marketing. With a strong background in digital marketing and managing online presence, Gerald understands what he wants from a technology vendor—and he wasn’t getting what he wanted.


How To Post Like A Social Media Magnet

Social media magnets 2

Who doesn’t feel like the king of the universe when they scroll down their Twitter or Facebook feeds and see tons of likes, shares, and comments?

Social media is an effective way to engage with potential guests and has cemented itself as an important marketing channel, but far too many businesses, hotels included, either hand off their account to some young relative or ignore it altogether. In this post, we’ll cover best practices and creative tips to help you drive engagement on your social media channels like a pro.