buuteeq’s Hotel Marketing Blog

Welcome to buuteeq’s hotel marketing blog–an industry authority publication for hotel marketing professionals. Our hotel marketing blog strives to provide new, original and fresh advice, guides, research and hotel marketing tips for hoteliers, innkeepers and marketers of all shapes and colors. We employ thought leaders in the industry to share their expertise and craft solid, actionable hotel marketing guidelines. Please subscribe to our RSS and leave us a comment with your thoughts.

Penguin 2.0 Launched Yesterday

BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize websites that practice spammy SEO techniques to manipulate Google’s search engine results in their own favor. Techniques that received penalties included exact-match ancho...

Free Whitepaper – Hotel Booking Engines

Securing online reservations for hotels is a complicated process. It must take into consideration various currencies, languages, locations, taxes, pre-existing financial arrangements, pre-sold inventory, various inventory distributors, and more. Getting an online booking engine set-up so that hoteliers can accept direc...

Content Marketing for Hotels

How to produce compelling content that can put your hotel in the spotlight. Content marketing is quickly becoming a tired buzz-word in the SEO community. It is such a popular topic because it is one of the only SEO strategies that works well and is unlikely to be penalized by Google in the future. Despite being a bu...

Google+ updates include a new image-focused design that resembles Pinterest and Facebook.

Must-read Monday: News You May Have Missed

Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Google+ Redesign Looks a Lot Like Facebook, Pinterest 2) Top 5 Hotel SEO Mistakes 3) Soc...

Top 5 Hotel SEO Mistakes

Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order: 1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a ...

Must-read Monday: News You May Have Missed

Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Snickers Catches Bad Spellers With Smart Google Ads 2) buuteeq Teams Up with Choice Hotel...