buuteeq’s Hotel Marketing Blog

Welcome to buuteeq’s hotel marketing blog–an industry authority publication for hotel marketing professionals. Our hotel marketing blog strives to provide new, original and fresh advice, guides, research and hotel marketing tips for hoteliers, innkeepers and marketers of all shapes and colors. We employ thought leaders in the industry to share their expertise and craft solid, actionable hotel marketing guidelines. Please subscribe to our RSS and leave us a comment with your thoughts.

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Must-read Monday: News You May Have Missed

Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Google+ Redesign Looks a Lot Like Facebook, Pinterest 2) Top 5 Hotel SEO Mistakes 3) Soc...

Top 5 Hotel SEO Mistakes

Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order: 1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a ...

Must-read Monday: News You May Have Missed

Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Snickers Catches Bad Spellers With Smart Google Ads 2) buuteeq Teams Up with Choice Hotel...

Short Interview with CEO Forest Key

In this short video by Concur Technologies, buuteeq CEO and founder Forest Key explains the value of buuteeq. Learn exactly what Forest set out to do when he founded buuteeq–to change and improve the user experience of travel, while simultaneously giving hoteliers back their direct bookings. Forest starts at abou...

buuteeq in the News!

Last night we were featured in Seattle’s local King 5 news, as a finalist in GeekWire’s 2013 awards for ‘Perk of the Year’. See the coverage below. Trotamundo is the name of the employee perk we give to encourage travel and talk with hoteliers. buuteeq will help pay for an employee’s vaca...

Free Whitepaper – Customer Acquisition Channels for Hotels

There was once a time when hotel marketing focused on brochures, newspaper listings, magazine ads, banners, and lots of printed paper. Things have changed, and print media is less effective at driving new bookings as it once was. Today, it can be hard for hoteliers to learn how to acquire new guests aside from turning ...