Stronger Storytelling Boosts Bookings At Gerald’s Vineyard Resort


Balgownie Estate Vineyard Resort & Spa is located in the Yarra Valley, 50 minutes from Melbourne in southeast Australia. The property features guest suites, a conference center, a restaurant, a spa, a cellar door, and more. Gerald has been managing Balgownie for three and a half years as General Manager and handles all of Balgownie’s digital marketing. With a strong background in digital marketing and managing online presence, Gerald understands what he wants from a technology vendor—and he wasn’t getting what he wanted.

Lauren and Mark’s Crazy High ROI In La Jolla


La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.

Doug Nails Guest Experience, Boosts Orlando Resort Bookings


Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.

Susan Grows Customer Engagement At Wakefield Farms

Wakefield Farms

Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life.  In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.

A 2013 Website From 2011

bacon mansion

The Bacon Mansion, one of the most popular B&Bs in Seattle, has a storied history. Originally the home of the Bacon family, early patrons of the iron and lumber industries, it served as a co-op during the heydey of the 60s and 70s. In 1993, Daryl King purchased the mansion and has painstakingly rebuilt it […]

A Study In Booking Badassery: Boardwalk Small Hotel Aruba


Update: From August 2013 to August 2014, Boardwalk’s visit-to-look ratio increased from 29% to 48%.  Revenue increased by 800%. Kimberly Rooijakkers works together with her twin sister and a small enthusiastic staff to run the Boardwalk Small Hotel Aruba. Two years ago, Kimberly and her sister took ownership of the small hotel, which is located steps from […]

Customer Spotlight – All Dream Cottages & Kingfish Inn

Nanae & Richard Fralick, All Dream Cottages and Kingfish Inn owners

Richard and Nanae Fralick are the owners of All Dream Cottages & Kingfish Inn in Orcas Island, WA. They have been using our digital marketing system since February 2013 and wanted to share the following about their experience so far. This has been one of the most enjoyable and enlightening experiences of our (long—singularly and  collectively) lives. It is a […]

MGM Succeeds with Early Digital Marketing

mgm phone

Summary Nearly one year ahead of the actual hotel opening, we launched MGM Grand Ho Tram’s website and online presence, and in just four months more than 500,000 visitors viewed the luxury resort’s website. Within two months of deployment, there were more than 5,000 daily unique visitors to the hotel’s online properties, and by November 2012, […]

Just Another Day in Woodstock!

Wild Rose Inn- Woodstock NY

  She looked up the street at an approaching rickshaw, a two-wheeled vehicle pulled by a human runner, and there to her amazement, swinging in the ‘hemp hammock’ seat was Woody Harrelson. Just another day in Woodstock. Welcome to The Wild Rose Inn, and meet Marti Ladd! Her roots in the hospitality industry go back to Russia in the1800‘s […]