Best Practices For Property Website Video

Cameraman

Web visuals are becoming more and more complex. Interactive Street View maps, 3D graphics and, of course, videos galore. But online videos aren’t just for cat aficionados and GoPro showoffs. Video has also become a central eCommerce tool. Often, the online descriptions of everyday items such as shoes and tennis racquets are accompanied by short videos that highlight […]


Get In The Know About 2014 Hotel Industry Trends

PeopleInLondonRailwayStation

Have we told you recently how much we love data here at buuteeq? We’re kind of obsessed. But not in a Howard-Hughes-obsessed-with-germs-wearing-Kleenex-boxes-on-our-feet sort of way. We’re obsessed in a good way—in a get shit done, make informed decisions sort of way. Recently, buuteeq surveyed hundreds of travelers in addition to scouring our platform’s anonymous customer […]


SEO Tiki-Taka

bicycle

The World Cup starts in just a few days and here in the good old U-S-of-A the buzz is palpable. Everyone’s dusting off their trusty vuvuzelas, wondering how it’s already been four years since we last heard the instrument’s sweet, sweet music. What? The vuvuzela’s out? Well then, everyone from Portland, Maine to Portland, Oregon, […]


A Tale Of Two Types Of Website Content

COntent should be 2,000 words long.

Not all website content is created equal (at least, not where SEO is concerned). I like to make a distinction between two types of website content: converting content and ranking content. Converting Content Converting content is not optimized for search engines. Instead, converting content is designed to convince your guests to book a room. Instead […]


Your Hotel Schema Questions Answered

Hotel plans, used to represent hotel schema.

First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that […]


Technology Is Your Friend. Yes, Really!

A chart from RezOvation's 2014 PAII presentation shows how expanding your digital footprint leads to more bookings.

Although it doesn’t feel like it when the printer flashes “PC load letter,” technology actually wants to be pals with you. Checking back in with our PAII 2014 learnings, this week we’re revisiting some of the conversations around technology we heard at the conference last month. We think Yvonne Halling, owner of bedandbreakfastcoach.com said it […]


Hotels on Google Maps Hijacked

google-maps

Bad news, everybody. It appears that Google Maps was recently hijacked by a company targeting hotel listings. This company managed to gain access to many hotel listings on Google+ Local, and change their website URL to point back to sites they control. This sent prospective guests to poorly designed and “scammy” looking websites that collected […]


SEM and SEO for Hotels – A Comparison

seo-tile

Most hotel marketers are familiar with SEO (which stands for ‘search engine optimization’; if you’re not familiar, check out our free comprehensive eBook on the subject), but fewer are familiar with SEM (search engine marketing), and some get confused between the two. I’m going to take a moment to paint a narrative with broad strokes, […]