Guides & How-tos

  • How To Write Standout Subject Lines

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    Each day I wake up to another email marketing orgy in my inbox. While I was sleeping, 79 new emails found their way into there. And it’s a mess. Urban Dictionary word of the day all up against forwards from grandma?  World Market Explorer coupon betwixt BBC America alerts and Groupon’s toenail fungus removal offer? […]

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  • Your Hotel Schema Questions Answered

    Hotel plans, used to represent hotel schema.

    First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that […]

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  • PAII Conference 2014: Top Takeaways

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    It seems like it was only yesterday that we were soaking up the sunny rays and innkeeper camaraderie of beautiful Charleston, South Carolina! Three of us from buuteeq were lucky enough to experience the insights and enthusiasm of veteran and aspiring innkeepers alike at this year’s PAII conference. There was so much learning to be […]

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  • Holiday Hype & Hospitality

    Holiday Promotions

    There’s always hype around the holidays when it comes to retail, but what about the buzz around travel and hospitality this time of year? That’s what gets us in the spirit here at buuteeq. With all of the research done and surveys taken on holiday consumerism, we decided to interpret what the heck all these […]

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  • 14 Ways to Get Free Traffic to Your Hotel Website

    Photo credit: Flickr Creative Commons

    So you’ve got a sparkling, brand-new website. Great! Now how are you going to get traffic to it? After all, what good is a website if no one sees it? If you want traffic immediately, then purchasing search engine marketing (SEM) ads is a great way. However, traffic from SEM stops when you stop paying. […]

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  • How To: Optimize Your Website for Chinese Travelers

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    Chinese travelers are now the top international tourism spenders, shelling out a record $102 billion in 2012 on global tourism according to a new report by the United Nations World Tourism Organization (UNWTO). Boosted by a rising currency, Chinese travelers spent 40 percent more than they did in 2011, surpassing both Germany and the United […]

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  • The Google+ Handbook for Hotels

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    We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, and with this eBook we sought to clear things up and focus on using Google+ for the hospitality industry. In this guide you’ll find step-by-step instructions on how to set up your hotel’s page, how to appear in Local search […]

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  • How to Create a Google+ Local Business Page for Your Hotel

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    This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s different business offerings, why they are important, and how they should be used by hotel owners and marketers. This section will walk you step-by-step through creating or claiming a Google+ Local Business Page for your hotel. Part 3 […]

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  • Google+ Local and Google Places for Hotels – The Ultimate Guide

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    This guide is split into two sections. This section explains Google’s offerings for businesses and how hotels can take advantage of them. To skip to section two, click “How to Claim or Create Your Hotel’s Google+ Local Page“. Google has made a mess of things. As I’m sure you’ll remember, Google Places way back in […]

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  • So Your Content is Live. What’s Next?

    Write amazing content that is optimized for search engines

    There are four steps to this guide. Read from the beginning or navigate to the section that suits you. Part 1: SEO Content Creation Part 2: SEO Backlink Generation Part 3: Analytics Part 4: Social Interaction What’s Next? SEO Content Creation So you’ve published your hotel’s marketing materials using buuteeq’s Cloud DMS. You’re likely wondering, […]

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