Chinese travelers are now the top international tourism spenders, shelling out a record $102 billion in 2012 on global tourism according to ...
Penguin 2.0 Launched Yesterday
BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize websites that practice spammy SEO techniques to manipulate Google’s search engine results in their own favor. Techniques that received penalties included exact-match ancho...
Free Whitepaper – Hotel Booking Engines
Securing online reservations for hotels is a complicated process. It must take into consideration various currencies, languages, locations, taxes, pre-existing financial arrangements, pre-sold inventory, various inventory distributors, and more. Getting an online booking engine set-up so that hoteliers can accept direc...
Content Marketing for Hotels
How to produce compelling content that can put your hotel in the spotlight. Content marketing is quickly becoming a tired buzz-word in the SEO community. It is such a popular topic because it is one of the only SEO strategies that works well and is unlikely to be penalized by Google in the future. Despite being a bu...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Google+ Redesign Looks a Lot Like Facebook, Pinterest 2) Top 5 Hotel SEO Mistakes 3) Soc...
Top 5 Hotel SEO Mistakes
Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order: 1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a ...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Snickers Catches Bad Spellers With Smart Google Ads 2) buuteeq Teams Up with Choice Hotel...
Guides & How-tos
The Google+ Handbook for Hotels
We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...
How to Create a Google+ Local Business Page for Your Hotel
This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s differen...
Google+ Local and Google Places for Hotels – The Ultimate Guide
This guide is split into two sections. This section explains Google’s offerings for businesses and how hotels can take advantage of them...
So Your Content is Live. What’s Next?
There are four steps to this guide. Read from the beginning or navigate to the section that suits you. Part 1: SEO Content Creation Part 2: S...
How to Plan a Trip – The Five Stages of Travel
Google released a neat interactive infographic that explains the five satges of travel guests take when planning a trip. Click on each stage t...
Maintaining Brand Consistency during the Switch to the buuteeq DMS
As a Concierge for buuteeq, there are many things that I see in my job every day that I think would be useful for people to see as they start ...
What is Web 2.0 and How your Hotel can Conquer it Naturally
As a Concierge at buuteeq, I see dozens of websites a day with outdated features and layouts that no longer serve the interests of the modern ...
How to Best Communicate with Guests – Four Simple Design Principles
Effective and beautiful web design starts with rich visuals and ends with concise wording. Visually appealing graphic design has four simple p...
buuteeq Webinar – The buuteeq Booking Engine
buuteeq Booking Engine I had the pleasure of speaking at the webinar about the buuteeq’s booking engine. It was my first webinar, and a...
