Hey, What’s Your Hotel’s Story?

Ladder and apple tree

If you pay close attention to your inner-voice, you’ll soon learn that to really know someone or something, you need to know their story. You’re probably wondering, what does your story have to do with digital marketing? The answer is, everything. Too often we see properties with little to no information on how their property [...]


Bounce, View, Visit: A Quick n’ Dirty Guide To Website Traffic Terms

web analytics 1

There is a learning curve to understanding similar-sounding Internet terms, but even knowing the basics can go a long way towards understanding your web analytics and making educated decisions. We hope that this quick introduction will help you better understand the basics so that you know how to talk about your website’s performance even if [...]


How To Write Standout Subject Lines

IMG_5785

Each day I wake up to another email marketing orgy in my inbox. While I was sleeping, 79 new emails found their way into there. And it’s a mess. Urban Dictionary word of the day all up against forwards from grandma?  World Market Explorer coupon betwixt BBC America alerts and Groupon’s toenail fungus removal offer? [...]


Your Hotel Schema Questions Answered

Hotel plans, used to represent hotel schema.

First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that [...]


Do You Know Your Hotel’s Audience?

grand-budapest-hed

We’ve put together these infographics detailing five different types of travelers. Each graphic gives you the lowdown on who these people are, as well as how and why they book hotel rooms. The more you learn about these travelers, the better you’ll be able to determine your audience. You’ll then be able to focus your [...]


5 Ways to Get Lucky This V-Day, Love buuteeq

buuteeq and cupid

History is bound to repeat itself this Valentine’s Day, so it’s no surprise that men everywhere won’t have a plan beyond roses and chocolate. We’re coming to the rescue of helpless romantics everywhere with the top 5 tips to booking a hotel room (and getting lucky) this Valentine’s Day. “After an extensive study, we’ve concluded that [...]


A Picture Is Worth 1000 Bookings

This eye tracking image shows where views looked the most on this hotel web page.

Marketing your property starts with your photos. You know from your own experience booking hotel rooms that images are ultimately what sells you on a room. Everything can be right about your browsing experience … descriptive copy, fair pricing, great location details, amenities … but if the room and property images are small, out-dated, or [...]