Hark! Mobilegeddon to Rain Down Apocalypse of Pain on Your SERPs

Mobilegeddon Explosion

If you still think mobile websites are “nice to have,” but not necessary, Google is about to blow your mind. On April 21, 2015, websites that are not optimized for mobile will be demoted on Google’s search engine results page (SERP). This goes for mobile searches in all languages, worldwide. Google’s latest algorithm has come […]

Your Bookers May Be Pantless …

  Or otherwise indisposed. Why?  Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You know how it goes. This is because travel shopping is a “lean-back” activity, says eMarketer. The mobile travel audience overwhelmingly researches and books in […]

Hotel Mobile Checklist [INFOGRAPHIC]

Which of these steps is your site missing? Think you’re hotel’s mobile website is fully optimized? Think again: Many designers overlook vital steps that encourage mobile success. As smartphone use continues to rise, hoteliers who fail to implement a comprehensive mobile strategy will miss out on new guests. What does it take to build a mobile optimized website for your hotel? It may […]

What Guests Really Want From Your Hotel Website

Dean Desilet mans the buuteeq booth at CABBI conference 2014.

What makes the difference between booking and bouncing for visitors to your hotel website? Well, once they’ve found your site and are impressed enough with the homepage to stick around (by the way, this decision takes most people only four seconds!), the first thing guests want to understand is where they’ll be sleeping. From there, […]

Last-Minute Millennials Drive Mobile Bookings


It’s not that we don’t have it together. We Millennials love having it all together. Preferably on tiny, slippery smartphones completely covered in drop-wounds. So why are 18- to 34-year-olds known for last-minute booking? The answer is also a question: Which type of Millennial traveler are you talking about, business or leisure? Millennial business travelers […]

A Millennial Rants on ‘Janky’ Hotel Websites

A Millennial Rants on ‘Janky’ Hotel Websites

Dear Hotels, As a member of the Millennial generation, I admit I don’t see what’s wrong with eating brunch at 3 PM, or taking selfies, or abbreviating words that are already short enough. But most of all, I don’t see what’s wrong with having zero patience for websites that don’t load instantly or function properly […]

New Stats From Google – Mobile Search is The Thing

Google-buuteeq-travelers use the intenret

We just got our hands on a bit of important data Google recently collected. Google teamed up with Ipsos MediaCT to produce a 38 page research study on travel planning and purchases by business and leisure travelers. The study took place between late April and early May of 2012 using a sample of 5,000 consumers, making this data very […]