Your Bookers May Be Pantless …

  Or otherwise indisposed. Why?  Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You know how it goes. This is because travel shopping is a “lean-back” activity, says eMarketer. The mobile travel audience overwhelmingly researches and books in […]


Hotel Mobile Checklist [INFOGRAPHIC]

Which of these steps is your site missing? Think you’re hotel’s mobile website is fully optimized? Think again: Many designers overlook vital steps that encourage mobile success. As smartphone use continues to rise, hoteliers who fail to implement a comprehensive mobile strategy will miss out on new guests. What does it take to build a mobile optimized website for your hotel? It may […]


What Guests Really Want From Your Hotel Website

Dean Desilet mans the buuteeq booth at CABBI conference 2014.

What makes the difference between booking and bouncing for visitors to your hotel website? Well, once they’ve found your site and are impressed enough with the homepage to stick around (by the way, this decision takes most people only four seconds!), the first thing guests want to understand is where they’ll be sleeping. From there, […]


Last-Minute Millennials Drive Mobile Bookings

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It’s not that we don’t have it together. We Millennials love having it all together. Preferably on tiny, slippery smartphones completely covered in drop-wounds. So why are 18- to 34-year-olds known for last-minute booking? The answer is also a question: Which type of Millennial traveler are you talking about, business or leisure? Millennial business travelers […]


A Millennial Rants on ‘Janky’ Hotel Websites

A Millennial Rants on ‘Janky’ Hotel Websites

Dear Hotels, As a member of the Millennial generation, I admit I don’t see what’s wrong with eating brunch at 3 PM, or taking selfies, or abbreviating words that are already short enough. But most of all, I don’t see what’s wrong with having zero patience for websites that don’t load instantly or function properly […]