Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...
Penguin 2.0 Launched Yesterday
BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize websites that practice spammy SEO techniques to manipulate Google’s search engine results in their own favor. Techniques that received penalties included exact-match ancho...
Free Whitepaper – Hotel Booking Engines
Securing online reservations for hotels is a complicated process. It must take into consideration various currencies, languages, locations, taxes, pre-existing financial arrangements, pre-sold inventory, various inventory distributors, and more. Getting an online booking engine set-up so that hoteliers can accept direc...
Content Marketing for Hotels
How to produce compelling content that can put your hotel in the spotlight. Content marketing is quickly becoming a tired buzz-word in the SEO community. It is such a popular topic because it is one of the only SEO strategies that works well and is unlikely to be penalized by Google in the future. Despite being a bu...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Google+ Redesign Looks a Lot Like Facebook, Pinterest 2) Top 5 Hotel SEO Mistakes 3) Soc...
Top 5 Hotel SEO Mistakes
Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order: 1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a ...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Snickers Catches Bad Spellers With Smart Google Ads 2) buuteeq Teams Up with Choice Hotel...
Hotel Marketing
Facebook Local Business Pages – A New Design
Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Fac...
How To: Optimize Your Website for Chinese Travelers
Chinese travelers are now the top international tourism spenders, shelling out a record $102 billion in 2012 on global tourism according to ...
The Near Future of Digital Marketing for Hotels
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Bouti...
SEO vs. SEM – An Infographic
There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...
6 SEO Myths Hoteliers Still Believe
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Tnooz...
Hotel Marketing Trends 2013 – EyeforTravel San Francisco
I just recently got back from EyeforTravel’s Social Media & Mobile Strategies conference in San Francisco last week, armed with all sort...
The Google+ Handbook for Hotels
We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...
What does mobile optimization mean now?
Back in March of 2011, our blog post Optimized for Mobile – What’s it Mean? admitted that most websites were not designed to provide a goo...
Smartphone Hotel Reservations 2013
Add this image to your site: Hotel Marketing by buuteeq Transcript: THE MOBILE REVOLUTION Digital marketing is constantly evolving ...
