There was once a time when hotel marketing focused on brochures, newspaper listings, magazine ads, banners, and lots of printed paper. Things ...
Hotel Marketing
Agencies vs. SaaS
Buying a website is expensive, outdated, and even dangerous. Buying project based web services or static software is the way of the past, and ...
Must-read Monday: News You May Have Missed
We’re excited to introduce a new series on the buuteeq blog: Must-read Monday! Each week, the buuteeq team scours the web for the lat...
Webinar: Best Practices for Showcasing Your Independent Hotel
Last week we co-hosted a very successful joint webinar with our friends at Revinate. During this hour long session we identified key features ...
Prepare Your Hotel for Penguin 2.0
Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is lo...
A Hotelier’s Guide to Google Webmaster Tools
Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...
Facebook Local Business Pages – A New Design
Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Fac...
How To: Optimize Your Website for Chinese Travelers
Chinese travelers are now the top international tourism spenders, shelling out a record $102 billion in 2012 on global tourism according to ...
The Near Future of Digital Marketing for Hotels
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Bouti...
SEO vs. SEM – An Infographic
There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...



