Hotel Marketing

  • Do You Know Your Hotel’s Audience?

    grand-budapest-hed

    We’ve put together these infographics detailing five different types of travelers. Each graphic gives you the lowdown on who these people are, as well as how and why they book hotel rooms. The more you learn about these travelers, the better you’ll be able to determine your audience. You’ll then be able to focus your […]

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  • buuteeq + TripConnect: More distribution, less headache.

    TripConnect

    buuteeq is excited to announce its integration with TripConnect, a self-service platform that allows TripAdvisor Business Listings subscribers to participate in Hotel Price Comparison. This integration will help drive direct bookings from TripAdvisor to your property’s website. TripConnect, paired with buuteeq’s commision-free booking engine, is our latest solution to helping properties acquire new, low cost […]

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  • Through the Looking Glass: TripAdvisor Makes Woman a Tourist Attraction

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    They say that in the future, everyone will be a tourist attraction for 15 minutes. For Glasgow’s Mary Johnston, the future happened last week when she unwittingly became her city’s 87th most popular attraction on TripAdvisor. No offense but from the looks of her, Johnston hardly seems on par with Big Ben, the Cristo Redentor, […]

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  • Technology Is Your Friend. Yes, Really!

    A chart from RezOvation's 2014 PAII presentation shows how expanding your digital footprint leads to more bookings.

    Although it doesn’t feel like it when the printer flashes “PC load letter,” technology actually wants to be pals with you. Checking back in with our PAII 2014 learnings, this week we’re revisiting some of the conversations around technology we heard at the conference last month. We think Yvonne Halling, owner of bedandbreakfastcoach.com said it […]

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  • 5 Ways to Get Lucky This V-Day, Love buuteeq

    buuteeq and cupid

    History is bound to repeat itself this Valentine’s Day, so it’s no surprise that men everywhere won’t have a plan beyond roses and chocolate. We’re coming to the rescue of helpless romantics everywhere with the top 5 tips to booking a hotel room (and getting lucky) this Valentine’s Day. “After an extensive study, we’ve concluded that […]

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  • A Picture Is Worth 1000 Bookings

    This eye tracking image shows where views looked the most on this hotel web page.

    Marketing your property starts with your photos. You know from your own experience booking hotel rooms that images are ultimately what sells you on a room. Everything can be right about your browsing experience … descriptive copy, fair pricing, great location details, amenities … but if the room and property images are small, out-dated, or […]

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  • Colleen’s Trotamundo: Amsterdam & Spain

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    I had the honor and privilege to take my Trotamundo to Amsterdam and Spain.  During my time abroad, I was able to spend time not only site-seeing and exploring the cultures, but engaging with hoteliers as well.  The journey lead me through Amsterdam, Barcelona, Seville, Granada, and Madrid. AMSTERDAM The first stop on my adventure […]

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  • Last-Minute Millennials Drive Mobile Bookings

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    It’s not that we don’t have it together. We Millennials love having it all together. Preferably on tiny, slippery smartphones completely covered in drop-wounds. So why are 18- to 34-year-olds known for last-minute booking? The answer is also a question: Which type of Millennial traveler are you talking about, business or leisure? Millennial business travelers […]

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  • PAII Conference 2014: Top Takeaways

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    It seems like it was only yesterday that we were soaking up the sunny rays and innkeeper camaraderie of beautiful Charleston, South Carolina! Three of us from buuteeq were lucky enough to experience the insights and enthusiasm of veteran and aspiring innkeepers alike at this year’s PAII conference. There was so much learning to be […]

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  • Blemished Fruit: Tales from the Produce and Landscape Department

    Spotty Banana 2013 Finals

    Had you wandered into buuteeq’s Seattle headquarters last week or last July, you might have witnessed what buuteeqers call “Spotty Banana.” Spotty what? Exactly. It’s hard to describe, but has a great deal to do with the Produce Department and sadly, the Landscape Department. I’ll explain later. What’s most important for you to know is […]

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