How Online Guest Experience Improves ROI

bank

In the virtual world, just as in the real world, accessibility matters. How people find and interact with your property’s website can make all the difference. More specifically, your website’s channel management and booking engine can improve guest experience before your customers even set foot in the lobby. First off, your website needs to be [...]


Experience-Seeking Millennials Now Top Travel Spenders

Traveler

Who’s living in a material world?  Not Millennials. According to a new MMGY Global study, the 18-to-35-year-olds known for valuing experiences over things are expected to spend incrementally more on travel than any other generation over the next 12 months. Get the full scoop on Tnooz, and to learn about Millennials’ unique travel habits, download [...]


SEO Tiki-Taka

bicycle

The World Cup starts in just a few days and here in the good old U-S-of-A the buzz is palpable. Everyone’s dusting off their trusty vuvuzelas, wondering how it’s already been four years since we last heard the instrument’s sweet, sweet music. What? The vuvuzela’s out? Well then, everyone from Portland, Maine to Portland, Oregon, [...]


Your Bookers May Be Pantless …

  Or otherwise indisposed. Why?  Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You know how it goes. This is because travel shopping is a “lean-back” activity, says eMarketer. The mobile travel audience overwhelmingly researches and books in [...]