There was once a time when hotel marketing focused on brochures, newspaper listings, magazine ads, banners, and lots of printed paper. Things ...
Google Knowledge Graph for Hotels
BREAKING: Today, Google has promoted their knowledge graph carousel to appear in more search queries. While it previously appeared for a select few hotel queries, it now appears for many generic queries like “hotels near Seattle” and “cheap New York hotels”. What is the Knowledge Graph? In May o...
Holiday in Cambodia – Katie’s Trotamundo
I have been fortunate enough to have traveled to a total of 24 countries prior to 2013 and was ecstatic to add Cambodia as my 25th this past April! There is a very particular charm about Southeast Asia and the level of hospitality is unmatched anywhere else in the world (that I have been to). I spent two weeks travel...
HR, Culture, and TinyPulse
Forest and Cynthia sit down to chat about buuteeq’s company culture and how TinyPulse allows employees to easily and anonymously voice their concerns to management. A fascinating glimpse into how young, innovative tech startups function. Transcript Forest: Hi I’m For...
Free Whitepaper – Mobile Hotel Websites
Having a website is simply not enough anymore. The use of mobile devices to make travel plans and book rooms is increasing every day, while desktop Internet use will soon be supplanted. Online transactions are an important part of a hotel’s revenue stream, and increasingly, these transactions are made from mobile dev...
Surviving Penguin 2.0 – A Data Deep Dive
Penguin 2.0 launched exactly two weeks ago, on May 22. As I promised, here is my deep-dive into the data, to see exactly how much (if at all) Google’s dreaded Penguin 2.0 update affected our clients. For this report, I’ll, compare the average visits of all our clients, two weeks before Penguin 2.0 and two weeks aft...
A New Record – 4 Hotel Websites Live in 24 Hours
When our new clients, the Malibu Hotel Group, signed up with us, they gave their previous web hosting company a courtesy call, informing them that they were switching services. In response, that hosting company immediately turned off all their websites. The Malibu Hotel Group was in a dire situation! We hated to see t...
Hotel Marketing
Agencies vs. SaaS
Buying a website is expensive, outdated, and even dangerous. Buying project based web services or static software is the way of the past, and ...
Must-read Monday: News You May Have Missed
We’re excited to introduce a new series on the buuteeq blog: Must-read Monday! Each week, the buuteeq team scours the web for the lat...
Webinar: Best Practices for Showcasing Your Independent Hotel
Last week we co-hosted a very successful joint webinar with our friends at Revinate. During this hour long session we identified key features ...
Prepare Your Hotel for Penguin 2.0
Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is lo...
A Hotelier’s Guide to Google Webmaster Tools
Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...
Facebook Local Business Pages – A New Design
Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Fac...
How To: Optimize Your Website for Chinese Travelers
Chinese travelers are now the top international tourism spenders, shelling out a record $102 billion in 2012 on global tourism according to ...
The Near Future of Digital Marketing for Hotels
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Bouti...
SEO vs. SEM – An Infographic
There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...
