Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Fac...
Content Marketing for Hotels
How to produce compelling content that can put your hotel in the spotlight. Content marketing is quickly becoming a tired buzz-word in the SEO community. It is such a popular topic because it is one of the only SEO strategies that works well and is unlikely to be penalized by Google in the future. Despite being a bu...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Google+ Redesign Looks a Lot Like Facebook, Pinterest 2) Top 5 Hotel SEO Mistakes 3) Soc...
Top 5 Hotel SEO Mistakes
Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order: 1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a ...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Snickers Catches Bad Spellers With Smart Google Ads 2) buuteeq Teams Up with Choice Hotel...
Short Interview with CEO Forest Key
In this short video by Concur Technologies, buuteeq CEO and founder Forest Key explains the value of buuteeq. Learn exactly what Forest set out to do when he founded buuteeq–to change and improve the user experience of travel, while simultaneously giving hoteliers back their direct bookings. Forest starts at abou...
buuteeq in the News!
Last night we were featured in Seattle’s local King 5 news, as a finalist in GeekWire’s 2013 awards for ‘Perk of the Year’. See the coverage below. Trotamundo is the name of the employee perk we give to encourage travel and talk with hoteliers. buuteeq will help pay for an employee’s vaca...
Social Media
Hotel Marketing Trends 2013 – EyeforTravel San Francisco
I just recently got back from EyeforTravel’s Social Media & Mobile Strategies conference in San Francisco last week, armed with all sort...
The Google+ Handbook for Hotels
We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...
Facebook’s new focus on big photos is great for your hotel
Facebook introduced the biggest change in years to its News Feed on Thursday, with a new look and focus on photos and a consistent experience...
The Google +1 Button and Your Hotel Website
The +1 button is Google’s attempt to compete with Facebook’s ‘like’ button. Google describes it as a way to give something your ‘pub...
New Google+ Cover Photos for Pages
Today, Google made a big update to their Google+ Profiles and Pages, including Google+ Local Pages. You can now upload a much bigger cover ima...
How to Create a Google+ Local Business Page for Your Hotel
This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s differen...
Google+ Local and Google Places for Hotels – The Ultimate Guide
This guide is split into two sections. This section explains Google’s offerings for businesses and how hotels can take advantage of them...
Google’s Authorship Markup – Author vs. Publisher
We’ve been getting a few calls this week about Google’s authorship markup, and so I’d like to take the time to explain what authorship m...
Graph Search for Hotels – Real Life Examples
If you signed up to beta test Facebook’s Graph Search, which I covered in detail in a previous article here, you should see an invitat...
