Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

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In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]


PAII Conference 2014: Top Takeaways

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It seems like it was only yesterday that we were soaking up the sunny rays and innkeeper camaraderie of beautiful Charleston, South Carolina! Three of us were lucky enough to experience the insights and enthusiasm of veteran and aspiring innkeepers alike at this year’s PAII conference. There was so much learning to be done–especially in […]


A Millennial Rants on ‘Janky’ Hotel Websites

A Millennial Rants on ‘Janky’ Hotel Websites

Dear Hotels, As a member of the Millennial generation, I admit I don’t see what’s wrong with eating brunch at 3 PM, or taking selfies, or abbreviating words that are already short enough. But most of all, I don’t see what’s wrong with having zero patience for websites that don’t load instantly or function properly […]


Tips for Responding to Online Reviews: Part 1

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Online reviews are the most influential source of information for people booking leisure travel, with 93% of travelers reporting online reviews impact their booking decisions.* With the average traveler considering seven properties during the booking process, guests are won and lost each day because of what others are saying about you. With so many online […]


Turning guest popularity into currency

The lobby of 1888 Hotel, Sydney Australia

I recently came across an article in The Week about the world’s first Instagram Hotel: 1888 Hotel.  The property underwent significant renovations in the last two years, ending up with an ingenious (methinks) idea to capitalize on their new looks. Nearly every aspect of the interior décor offers up inspiration for Instagrammers to take and […]


Want to Rank Higher? Get More Google +1s

A screen grab of the Netmark study results.

Social media has long been rumored to be the next big driver of search engine relevance, eventually replacing backlinks. While we’re not there yet, for the first time, SEOs have discovered strong correlations between the number and diversity of social votes, and better search engine rankings. In short, websites with more “likes”, “tweets”, and “+1s” […]


How to Create a Google+ Local Business Page for Your Hotel

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This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s different business offerings, why they are important, and how they should be used by hotel owners and marketers. This section will walk you step-by-step through creating or claiming a Google+ Local Business Page for your hotel. Part 3 […]