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  • Want to Rank Higher? Get More Google +1s

    A screen grab of the Netmark study results.

    Social media has long been rumored to be the next big driver of search engine relevance, eventually replacing backlinks. While we’re not there yet, for the first time, SEOs have discovered strong correlations between the number and diversity of social votes, and better search engine rankings. In short, websites with more “likes”, “tweets”, and “+1s” […]

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  • Facebook Local Business Pages – A New Design

    facebook-nearby-yelp

    Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Facebook Nearby–Facebook’s local business search engine, which I covered in a previous article. The changes are significant. In the image below, you can see the old format and the new format side-by-side. As you […]

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  • Hotel Marketing Trends 2013 – EyeforTravel San Francisco

    eye-for-travel-2

    I just recently got back from EyeforTravel’s Social Media & Mobile Strategies conference in San Francisco last week, armed with all sorts of good insights for hotel marketers. I’ll break this down by subject so you know what to expect in 2013 by topic. You can explore a raw feed of great stats that were […]

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  • Facebook’s new focus on big photos is great for your hotel

    FB - main

    Facebook introduced the biggest change in years to its News Feed on Thursday, with a new look and focus on photos and a consistent experience across mobile, tablet and web. This is great news for hotels, as there is suddenly more real estate to share rich, visually engaging stories about your property. The first thing […]

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  • Graph Search for Hotels – Real Life Examples

    femal friends facebook graph search

    If you signed up to beta test Facebook’s Graph Search, which I covered in detail in a previous article here, you should see an invitation at the top of your screen the next time you log into Facebook. It will look like this: Once you turn it on, the top of the page will transform to this: It may […]

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  • Facebook Graph Search for Hotels

    facebook-graph-search-2

    This morning, Facebook announced the release of their own search engine called Graph Search. Graph Search is a personalized search engine highly tailored for each individual Facebook user, based on his or her friends’ activity and privacy settings. So, each person will see completely different results when searching within Graph Search. Because privacy is such […]

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  • Facebook Nearby for Hotels

    Facebook place page within facebook nearby

    Last month, Facebook quietly released an update to their Nearby feature, found on the Facebook app for Apple and Android smartphones. That’s right; Facebook, like Yelp, Foursquare, and Google Places/Local before them, is now officially in the local discovery business. This has been a long time coming. For what feels like eons, Facebook has allowed […]

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  • Facebook Hires Head of Travel – Lee McCabe

    facebook-hires-head-of-travel

    Last October, Facebook quietly hired Lee McCabe, a former Expedia marketer, to become Facebook’s Head of Travel. That’s right—Facebook apparently now has a travel department. With the release of Facebook’s Timeline, which made it harder for Facebook Pages to function as converting landing pages, many in hospitality wrote off Facebook as a poor conversion channel […]

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  • Facebook Automatically Adds ‘Likes’ Without Actual Clicks

    Lots of like buttons on a page

    Update: Added more sources near the bottom and a video showing how to get double likes with Facebook’s private messaging system. The BBC reports that Facebook has been adding anonymous ‘likes’ to websites and content without actual Facebook users ever having to click a ‘like’ button. The following are newly discovered ways to ‘like’ web content, […]

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  • Facebook Sponsored Results for Hotels

    Facebook Sponsored results for Hotels

    Facebook is experimenting with Sponsored Results, which is a new kind of ad integrated within the social network. Unlike standard Facebook ads, which appear in the sidebar, and Sponsored Stories, which appear in a user’s home screen, Sponsored Results will be delivered as a hotel guest starts typing a query into Facebook’s search bar at […]

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