Turning guest popularity into currency

The lobby of 1888 Hotel, Sydney Australia

I recently came across an article in The Week about the world’s first Instagram Hotel: 1888 Hotel.  The property underwent significant renovations in the last two years, ending up with an ingenious (methinks) idea to capitalize on their new looks. Nearly every aspect of the interior décor offers up inspiration for Instagrammers to take and […]

Want to Rank Higher? Get More Google +1s

A screen grab of the Netmark study results.

Social media has long been rumored to be the next big driver of search engine relevance, eventually replacing backlinks. While we’re not there yet, for the first time, SEOs have discovered strong correlations between the number and diversity of social votes, and better search engine rankings. In short, websites with more “likes”, “tweets”, and “+1s” […]

Facebook Local Business Pages – A New Design


Yesterday, Facebook updated the way business pages look in their mobile app. The update makes Facebook business pages look like they do on Facebook Nearby–Facebook’s local business search engine, which I covered in a previous article. The changes are significant. In the image below, you can see the old format and the new format side-by-side. As you […]

Hotel Marketing Trends 2013 – EyeforTravel San Francisco


I just recently got back from EyeforTravel’s Social Media & Mobile Strategies conference in San Francisco last week, armed with all sorts of good insights for hotel marketers. I’ll break this down by subject so you know what to expect in 2013 by topic. You can explore a raw feed of great stats that were […]

Facebook Graph Search for Hotels


This morning, Facebook announced the release of their own search engine called Graph Search. Graph Search is a personalized search engine highly tailored for each individual Facebook user, based on his or her friends’ activity and privacy settings. So, each person will see completely different results when searching within Graph Search. Because privacy is such […]

Facebook Nearby for Hotels

Facebook place page within facebook nearby

Last month, Facebook quietly released an update to their Nearby feature, found on the Facebook app for Apple and Android smartphones. That’s right; Facebook, like Yelp, Foursquare, and Google Places/Local before them, is now officially in the local discovery business. This has been a long time coming. For what feels like eons, Facebook has allowed […]

Facebook Hires Head of Travel – Lee McCabe


Last October, Facebook quietly hired Lee McCabe, a former Expedia marketer, to become Facebook’s Head of Travel. That’s right—Facebook apparently now has a travel department. With the release of Facebook’s Timeline, which made it harder for Facebook Pages to function as converting landing pages, many in hospitality wrote off Facebook as a poor conversion channel […]

Facebook Automatically Adds ‘Likes’ Without Actual Clicks

Lots of like buttons on a page

Update: Added more sources near the bottom and a video showing how to get double likes with Facebook’s private messaging system. The BBC reports that Facebook has been adding anonymous ‘likes’ to websites and content without actual Facebook users ever having to click a ‘like’ button. The following are newly discovered ways to ‘like’ web content, […]