SEM and SEO for Hotels – A Comparison


Most hotel marketers are familiar with SEO (which stands for ‘search engine optimization’; if you’re not familiar, check out our free comprehensive eBook on the subject), but fewer are familiar with SEM (search engine marketing), and some get confused between the two. I’m going to take a moment to paint a narrative with broad strokes, […]

Washington Bed & Breakfast Guild – Google Presentation


I had the pleasure to attend the Washington Bed & Breakfast Guild’s  (WBBG) conference yesterday, where I gave a presentation about Google’s changes in 2013, and what bed and breakfasts need to know to take full advantage. The WBBG recorded the presentation and will have it up on their website for members in a few […]

Want to Rank Higher? Get More Google +1s

A screen grab of the Netmark study results.

Social media has long been rumored to be the next big driver of search engine relevance, eventually replacing backlinks. While we’re not there yet, for the first time, SEOs have discovered strong correlations between the number and diversity of social votes, and better search engine rankings. In short, websites with more “likes”, “tweets”, and “+1s” […]

Major SEO Changes in 2013

An image about major SEO changes in 2013 for hotels.

In this hour-long webinar, we explored each of the major ways SEO has changed in 2013, based on the findings of three industry reports. I included tips to adapt your on-page SEO to take full advantage of recent changes, while staying safely away from aggressive techniques that might harm your SEO. At the end, I held a Q&A session and answered many SEO related questions. […]

Hotel Marketing Trends 2013 – EyeforTravel San Francisco


I just recently got back from EyeforTravel’s Social Media & Mobile Strategies conference in San Francisco last week, armed with all sorts of good insights for hotel marketers. I’ll break this down by subject so you know what to expect in 2013 by topic. You can explore a raw feed of great stats that were […]

The Google+ Handbook for Hotels


We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, and with this eBook we sought to clear things up and focus on using Google+ for the hospitality industry. In this guide you’ll find step-by-step instructions on how to set up your hotel’s page, how to appear in Local search […]

The Google +1 Button and Your Hotel Website


The +1 button is Google’s attempt to compete with Facebook’s ‘like’ button. Google describes it as a way to give something your ‘public stamp of approval’. Websites that have the +1 button installed and enabled can start collecting +1s from fans and customers, which can help the property in many ways. The +1 button works […]

How to Create a Google+ Local Business Page for Your Hotel


This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s different business offerings, why they are important, and how they should be used by hotel owners and marketers. This section will walk you step-by-step through creating or claiming a Google+ Local Business Page for your hotel. Part 3 […]

Google+ Local and Google Places for Hotels – The Ultimate Guide


This guide is split into two sections. This section explains Google’s offerings for businesses and how hotels can take advantage of them. To skip to section two, click “How to Claim or Create Your Hotel’s Google+ Local Page“. Google has made a mess of things. As I’m sure you’ll remember, Google Places way back in […]