Hotel Website Design

  • A Tale Of Two Types Of Website Content

    COntent should be 2,000 words long.

    Not all website content is created equal (at least, not where SEO is concerned). I like to make a distinction between two types of website content: converting content and ranking content. Converting Content Converting content is not optimized for search engines. Instead, converting content is designed to convince your guests to book a room. Instead […]

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  • 3 Keys To Creating Highly Clickable CTAs

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    If you like telling people what to do, you’ll love writing CTAs. What’s a CTA? Calls to action are phrases that compel readers to respond to an offer. You’ll find them all over the web, in emails, blog posts, and especially online ads. You probably encounter several CTAs each day without even realizing it: Sign […]

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  • Measuring Page Speed Can Be Unreliable

    Measuring page speed.

    A fast-loading website can make the difference between a guest who books with you, and a guest who books somewhere else. When guests visit your website, they decide to stay or leave in a matter of seconds. If your site content loads slowly, guests are likely to click “back” to the search results. Google also […]

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  • Your Hotel Schema Questions Answered

    Hotel plans, used to represent hotel schema.

    First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that […]

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  • Technology Is Your Friend. Yes, Really!

    A chart from RezOvation's 2014 PAII presentation shows how expanding your digital footprint leads to more bookings.

    Although it doesn’t feel like it when the printer flashes “PC load letter,” technology actually wants to be pals with you. Checking back in with our PAII 2014 learnings, this week we’re revisiting some of the conversations around technology we heard at the conference last month. We think Yvonne Halling, owner of bedandbreakfastcoach.com said it […]

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  • Do you really need a blog for your hotel?

    Do hotels really need blogs?

    Do you have a blog? You may. After all, the popular wisdom goes that if you have a blog, it will get you more traffic. But this is only half correct. Let me explain: Blogs are popular because they’re a convenient way to publish content quickly without needing to know how to code. As a […]

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  • Should Hotels Use Google Authorship?

    authorship-decrease-1

    Almost exactly one year ago, I wrote a guide to setting up Google Authorship (and Publisher) markup for hotels. Since then, a few things have changed that I’d like to share with you. What’s Changed Last year, Google’s head of web spam Matt Cutts announced at a convention that Google would decrease the number of […]

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  • Domains, Hosts, and Registrars, Oh My!

    An analogy for domain names.

    Imagine typing your hotel’s web address into a browser one day only to find a nasty porn site. Now, imagine that the only person in the world who could help you rectify the situation is also your sworn enemy. Total nightmare, right? Well, unfortunately this kind of scenario happens more than you’d think, which is […]

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  • Holiday Hype & Hospitality Part 2

    homepage compilation

    As promised in Holiday Hype & Hospitality, we’ll show you tips and tricks for decorating your website for the holidays in this part two of the sequel. Not to worry, there’s no prep work needed. Decorating your website for the holidays is much easier than festooning your Christmas tree. There’s no dust involved. So no […]

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  • Holiday Hype & Hospitality

    Holiday Promotions

    There’s always hype around the holidays when it comes to retail, but what about the buzz around travel and hospitality this time of year? That’s what gets us in the spirit here at buuteeq. With all of the research done and surveys taken on holiday consumerism, we decided to interpret what the heck all these […]

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