SEO Tiki-Taka

bicycle

The World Cup starts in just a few days and here in the good old U-S-of-A the buzz is palpable. Everyone’s dusting off their trusty vuvuzelas, wondering how it’s already been four years since we last heard the instrument’s sweet, sweet music. What? The vuvuzela’s out? Well then, everyone from Portland, Maine to Portland, Oregon, [...]


Your Bookers May Be Pantless …

  Or otherwise indisposed. Why?  Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You know how it goes. This is because travel shopping is a “lean-back” activity, says eMarketer. The mobile travel audience overwhelmingly researches and books in [...]


A Tale Of Two Types Of Website Content

COntent should be 2,000 words long.

Not all website content is created equal (at least, not where SEO is concerned). I like to make a distinction between two types of website content: converting content and ranking content. Converting Content Converting content is not optimized for search engines. Instead, converting content is designed to convince your guests to book a room. Instead [...]


Your Hotel Schema Questions Answered

Hotel plans, used to represent hotel schema.

First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that [...]