Hotel Marketing Blog by buuteeq

buuteeq’s hotel marketing blog was created to offer the latest industry news, trends, tips and tricks, specifically for hoteliers and hotel marketers.

Hotel Marketing Blog

buuteeq’s hotel marketing blog, hand-crafted for professional hoteliers and hotel marketers. Please select your language of choice—English, Spanish or Portuguese. Our hotel marketing researchers, bloggers and journalists publish new, original content on a regular basis. Please click here to subscribe to our RSS feed.

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Webinar: Google Penguin – Hotel SEO

Last month, Google released a number of algorithm changes—called Pandas 3.5 & 6 and Penguin—that have changed the way online marketer...

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Google’s Penguin Penalty for Innkeepers and Hoteliers

Google recently released two updates to their algorithm—Panda 3.5 and Penguin. Panda 3.5, which finished rolling out on April 19th, was aime...

The Maxwell Hotel

Introducing Our New Branding and Design System

Today was a big milestone for buuteeq! For the last few months, the designers and developers on our product team here have been hard at work o...

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Webinar: Hotel SEO – Piercing the Veil

Hotel SEO has been a confusing, cloudy and sometimes scary topic for many innkeepers. It raises a number of questions. Exactly how much should...

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There’s a New Screen Resolution in Town–Meet 1366×768

Last month, for the first time ever, statscounter.com reports that 1024×768 has been dislodged as the most popular screen resolution in...

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SEO is 8u115h1t

I’ve spent a lot of time learning about and talking about SEO in the last 24 months, and a clear thought has crystallized in my mind a...

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How to Avoid SEO Over-Optimization for Your Property

Last week, Google released a new upgrade to its SEO algorithm that penalizes websites that are ‘overly optimized’ (you can find a handy a...

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The SEO of Multiple Channel Publishing

With buuteeq publishing our customer’s property’s marketing content to web, mobile and social channels, I thought I’d take a moment ...

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Maintaining Brand Consistency during the Switch to the buuteeq DMS

As a Concierge for buuteeq, there are many things that I see in my job every day that I think would be useful for people to see as they start ...

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The Periodic Table for Hotel Website SEO

One of the major concerns I hear from property owners is fear over SEO. I have been a long-time advocate of the idea that this fear is overdon...