Do You Really Need That Dazzling Property Website?

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Life is full of tough choices.  Allow yourself one more cat video, or get back to work? Wear slacks to the office, or what technically count as yoga pants? Wash your dishes on the regular, or straight up murder baby polar bears with your Styrofoam addiction? BookingSuite can’t help you with everything, but we do […]


Hark! Mobilegeddon to Rain Down Apocalypse of Pain on Your SERPs

Mobilegeddon Explosion

If you still think mobile websites are “nice to have,” but not necessary, Google is about to blow your mind. On April 21, 2015, websites that are not optimized for mobile will be demoted on Google’s search engine results page (SERP). This goes for mobile searches in all languages, worldwide. Google’s latest algorithm has come […]


New Year, New Hotel

Hotel marketing resolutions

Oh hey. I didn’t see you there. I’m a hotel and I have no eyeballs. I do, however, have hopes and dreams and seriously outdated carpet, so I wanted to take a minute to talk through my resolutions for 2015. How can I type if I don’t have fingers? Just go with it. I’m a hotel. […]


10 Signs Your Website Design Is So Over

10 Signs Your Website Design Is So Over

Just like fashion, web design is subject to trends. Some of those trends are good, like the evolution of responsive design allowing for easier viewing on mobile devices. Others end up like those white pleather gogo boots in your closet–they’ve seen better days and now those days are gone.  Here are 10 web design elements that are […]


SEO Tiki-Taka

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The World Cup starts in just a few days and here in the good old U-S-of-A the buzz is palpable. Everyone’s dusting off their trusty vuvuzelas, wondering how it’s already been four years since we last heard the instrument’s sweet, sweet music. What? The vuvuzela’s out? Well then, everyone from Portland, Maine to Portland, Oregon, […]


Your Bookers May Be Pantless …

  Or otherwise indisposed. Why?  Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You know how it goes. This is because travel shopping is a “lean-back” activity, says eMarketer. The mobile travel audience overwhelmingly researches and books in […]


A Tale Of Two Types Of Website Content

COntent should be 2,000 words long.

Not all website content is created equal (at least, not where SEO is concerned). I like to make a distinction between two types of website content: converting content and ranking content. Converting Content Converting content is not optimized for search engines. Instead, converting content is designed to convince your guests to book a room. Instead […]