BREAKING: Today, Google has promoted their knowledge graph carousel to appear in more search queries. While it previously appeared for a selec...
Free eBook: The 6 Step Guide to Daily Deals for Hotels
Daily deals have proven to be profitable. Rice University reports that between 55% and 61% of businesses running daily deals make money with them. There is no doubt that daily deals can be a powerful, profitable marketing tool. The challenge is to educate ourselves so that we use them shrewdly. This free eBook offers 6...
Google Knowledge Graph for Hotels
BREAKING: Today, Google has promoted their knowledge graph carousel to appear in more search queries. While it previously appeared for a select few hotel queries, it now appears for many generic queries like “hotels near Seattle” and “cheap New York hotels”. What is the Knowledge Graph? In May o...
Holiday in Cambodia – Katie’s Trotamundo
I have been fortunate enough to have traveled to a total of 24 countries prior to 2013 and was ecstatic to add Cambodia as my 25th this past April! There is a very particular charm about Southeast Asia and the level of hospitality is unmatched anywhere else in the world (that I have been to). I spent two weeks travel...
HR, Culture, and TinyPulse
Forest and Cynthia sit down to chat about buuteeq’s company culture and how TinyPulse allows employees to easily and anonymously voice their concerns to management. A fascinating glimpse into how young, innovative tech startups function. Transcript Forest: Hi I’m For...
Free Whitepaper – Mobile Hotel Websites
Having a website is simply not enough anymore. The use of mobile devices to make travel plans and book rooms is increasing every day, while desktop Internet use will soon be supplanted. Online transactions are an important part of a hotel’s revenue stream, and increasingly, these transactions are made from mobile dev...
Surviving Penguin 2.0 – A Data Deep Dive
Penguin 2.0 launched exactly two weeks ago, on May 22. As I promised, here is my deep-dive into the data, to see exactly how much (if at all) Google’s dreaded Penguin 2.0 update affected our clients. For this report, I’ll, compare the average visits of all our clients, two weeks before Penguin 2.0 and two weeks aft...
SEO
Surviving Penguin 2.0 – A Data Deep Dive
Penguin 2.0 launched exactly two weeks ago, on May 22. As I promised, here is my deep-dive into the data, to see exactly how much (if at all) ...
Penguin 2.0 Launched Yesterday
BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize w...
Content Marketing for Hotels
How to produce compelling content that can put your hotel in the spotlight. Content marketing is quickly becoming a tired buzz-word in the ...
Top 5 Hotel SEO Mistakes
Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. He...
Prepare Your Hotel for Penguin 2.0
Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is lo...
A Hotelier’s Guide to Google Webmaster Tools
Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...
SEO vs. SEM – An Infographic
There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...
6 SEO Myths Hoteliers Still Believe
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Tnooz...
The Google+ Handbook for Hotels
We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...
