• Measuring Page Speed Can Be Unreliable

    Measuring page speed.

    A fast-loading website can make the difference between a guest who books with you, and a guest who books somewhere else. When guests visit your website, they decide to stay or leave in a matter of seconds. If your site content loads slowly, guests are likely to click “back” to the search results. Google also […]

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  • Your Hotel Schema Questions Answered

    Hotel plans, used to represent hotel schema.

    First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that […]

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  • Technology Is Your Friend. Yes, Really!

    A chart from RezOvation's 2014 PAII presentation shows how expanding your digital footprint leads to more bookings.

    Although it doesn’t feel like it when the printer flashes “PC load letter,” technology actually wants to be pals with you. Checking back in with our PAII 2014 learnings, this week we’re revisiting some of the conversations around technology we heard at the conference last month. We think Yvonne Halling, owner of said it […]

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  • Do you really need a blog for your hotel?

    Do hotels really need blogs?

    Do you have a blog? You may. After all, the popular wisdom goes that if you have a blog, it will get you more traffic. But this is only half correct. Let me explain: Blogs are popular because they’re a convenient way to publish content quickly without needing to know how to code. As a […]

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  • Should Hotels Use Google Authorship?


    Almost exactly one year ago, I wrote a guide to setting up Google Authorship (and Publisher) markup for hotels. Since then, a few things have changed that I’d like to share with you. What’s Changed Last year, Google’s head of web spam Matt Cutts announced at a convention that Google would decrease the number of […]

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  • SEM and SEO for Hotels – A Comparison


    Most hotel marketers are familiar with SEO (which stands for ‘search engine optimization’; if you’re not familiar, check out our free comprehensive eBook on the subject), but fewer are familiar with SEM (search engine marketing), and some get confused between the two. I’m going to take a moment to paint a narrative with broad strokes, […]

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  • Washington Bed & Breakfast Guild – Google Presentation


    I had the pleasure to attend the Washington Bed & Breakfast Guild’s  (WBBG) conference yesterday, where I gave a presentation about Google’s changes in 2013, and what bed and breakfasts need to know to take full advantage. The WBBG recorded the presentation and will have it up on their website for members in a few […]

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  • 75% of revenue in 25% of the time: Marquis de Lafayette shines with buuteeq’s Cloud DMS

    after marquis

    Here at buuteeq, we pride ourselves on our close relationship with our customers. The properties we work with often reach out by name to our Account Executives and Digital Marketing Consultants. So it came as no surprise to us when our very own Seb Deak (Sales Executive extraordinaire) forwarded a note from Peggy Evans at […]

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  • Hummingbird for Hotels – Google’s Latest Update


    Ahh! Another Google algorithm update! Head for the hills! Before we all pack our bags, grab candles, and head for the hills, let’s go over what Google’s latest algorithm update Hummingbird does. Website owners have good reason to be scared of a new algorithm update (unless you’re a buuteeq customer as we demonstrated with Penguin […]

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  • How to Check Your Backlinks


    When talking about SEO, invariably the first buzzword we come to is “backlinks”. Everyone knows that, for the moment, backlinks are the best indicator that a website will rank well. The more backlinks your website has, as a general rule, the higher it will rank. But how can you tell how many backlinks your website […]

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