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Google Knowledge Graph for Hotels

BREAKING: Today, Google has promoted their knowledge graph carousel to appear in more search queries. While it previously appeared for a selec...

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Surviving Penguin 2.0 – A Data Deep Dive

Penguin 2.0 launched exactly two weeks ago, on May 22. As I promised, here is my deep-dive into the data, to see exactly how much (if at all) ...

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Penguin 2.0 Launched Yesterday

BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize w...

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Content Marketing for Hotels

How to produce compelling content that can put your hotel in the spotlight. Content marketing is quickly becoming a tired buzz-word in the ...

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Top 5 Hotel SEO Mistakes

Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. He...

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Prepare Your Hotel for Penguin 2.0

Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is lo...

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A Hotelier’s Guide to Google Webmaster Tools

Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...

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SEO vs. SEM – An Infographic

There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...

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6 SEO Myths Hoteliers Still Believe

From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Tnooz...

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The Google+ Handbook for Hotels

We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...