Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. He...
Top 5 Hotel SEO Mistakes
Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. Here they are, in order: 1) Failure to have a website, or making it invisible to Google robots. Some hoteliers have told me that having a directory listing, or a micro-site on a ...
Must-read Monday: News You May Have Missed
Each week, the buuteeq team scours the web for the latest news and trends in hospitality, marketing, and tech that hoteliers need to know about to be successful. Here are the must-read articles you may have missed last week: 1) Snickers Catches Bad Spellers With Smart Google Ads 2) buuteeq Teams Up with Choice Hotel...
Short Interview with CEO Forest Key
In this short video by Concur Technologies, buuteeq CEO and founder Forest Key explains the value of buuteeq. Learn exactly what Forest set out to do when he founded buuteeq–to change and improve the user experience of travel, while simultaneously giving hoteliers back their direct bookings. Forest starts at abou...
buuteeq in the News!
Last night we were featured in Seattle’s local King 5 news, as a finalist in GeekWire’s 2013 awards for ‘Perk of the Year’. See the coverage below. Trotamundo is the name of the employee perk we give to encourage travel and talk with hoteliers. buuteeq will help pay for an employee’s vaca...
Free Whitepaper – Customer Acquisition Channels for Hotels
There was once a time when hotel marketing focused on brochures, newspaper listings, magazine ads, banners, and lots of printed paper. Things have changed, and print media is less effective at driving new bookings as it once was. Today, it can be hard for hoteliers to learn how to acquire new guests aside from turning ...
buuteeq Teams Up with Choice Hotels International
Today we announced a new teaming up between buuteeq and Choice Hotels! We are now bringing property level websites and direct bookings to Choice franchisees across the United States. Choice’s wide-scale support of our platform confirms our mission to enable properties around the globe to connect directly with their ...
SEO
Prepare Your Hotel for Penguin 2.0
Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is lo...
A Hotelier’s Guide to Google Webmaster Tools
Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...
SEO vs. SEM – An Infographic
There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...
6 SEO Myths Hoteliers Still Believe
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Tnooz...
The Google+ Handbook for Hotels
We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...
Google Generates Meta Titles
A coworker came to my desk with an odd SEO problem. One of our hotel clients at buuteeq was showing up in the SERP with a totally wrong meta...
How to Create a Google+ Local Business Page for Your Hotel
This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s differen...
Google+ Local and Google Places for Hotels – The Ultimate Guide
This guide is split into two sections. This section explains Google’s offerings for businesses and how hotels can take advantage of them...
Google’s Authorship Markup – Author vs. Publisher
We’ve been getting a few calls this week about Google’s authorship markup, and so I’d like to take the time to explain what authorship m...
