SEO Tiki-Taka

bicycle

The World Cup starts in just a few days and here in the good old U-S-of-A the buzz is palpable. Everyone’s dusting off their trusty vuvuzelas, wondering how it’s already been four years since we last heard the instrument’s sweet, sweet music. What? The vuvuzela’s out? Well then, everyone from Portland, Maine to Portland, Oregon, […]


A Tale Of Two Types Of Website Content

COntent should be 2,000 words long.

Not all website content is created equal (at least, not where SEO is concerned). I like to make a distinction between two types of website content: converting content and ranking content. Converting Content Converting content is not optimized for search engines. Instead, converting content is designed to convince your guests to book a room. Instead […]


Your Hotel Schema Questions Answered

Hotel plans, used to represent hotel schema.

First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that […]


Technology Is Your Friend. Yes, Really!

A chart from RezOvation's 2014 PAII presentation shows how expanding your digital footprint leads to more bookings.

Although it doesn’t feel like it when the printer flashes “PC load letter,” technology actually wants to be pals with you. Checking back in with our PAII 2014 learnings, this week we’re revisiting some of the conversations around technology we heard at the conference last month. We think Yvonne Halling, owner of bedandbreakfastcoach.com said it […]


SEM and SEO for Hotels – A Comparison

seo-tile

Most hotel marketers are familiar with SEO (which stands for ‘search engine optimization’; if you’re not familiar, check out our free comprehensive eBook on the subject), but fewer are familiar with SEM (search engine marketing), and some get confused between the two. I’m going to take a moment to paint a narrative with broad strokes, […]


Washington Bed & Breakfast Guild – Google Presentation

the-new-google

I had the pleasure to attend the Washington Bed & Breakfast Guild’s  (WBBG) conference yesterday, where I gave a presentation about Google’s changes in 2013, and what bed and breakfasts need to know to take full advantage. The WBBG recorded the presentation and will have it up on their website for members in a few […]