Google’s search wizard Matt Cutts released a short video explaining the 5 most frequent SEO mistakes made by website owners and SEOs. He...
SEO
Prepare Your Hotel for Penguin 2.0
Hotel websites are still recovering from last year’s Penguin update, but a new update loosely called ‘Penguin 2.0’ by the industry is lo...
A Hotelier’s Guide to Google Webmaster Tools
Webmaster Tools (WMT) is a handy, free tool by Google that gives you important information about how Google sees your hotel website. With Webm...
SEO vs. SEM – An Infographic
There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine opt...
6 SEO Myths Hoteliers Still Believe
From time to time, I’ll write for other websites that provide quality, thought-leadership about hotel marketing. Today I wrote for Tnooz...
The Google+ Handbook for Hotels
We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, a...
Google Generates Meta Titles
A coworker came to my desk with an odd SEO problem. One of our hotel clients at buuteeq was showing up in the SERP with a totally wrong meta...
How to Create a Google+ Local Business Page for Your Hotel
This is a continuation from yesterday’s post, Google+ Local and Google Places for Hotels, which aimed to explain Google’s differen...
Google+ Local and Google Places for Hotels – The Ultimate Guide
This guide is split into two sections. This section explains Google’s offerings for businesses and how hotels can take advantage of them...
Google’s Authorship Markup – Author vs. Publisher
We’ve been getting a few calls this week about Google’s authorship markup, and so I’d like to take the time to explain what authorship m...



