Hotel Marketing Blog by buuteeq

buuteeq’s hotel marketing blog was created to offer the latest industry news, trends, tips and tricks, specifically for hoteliers and hotel marketers.

Hotel Marketing Blog

buuteeq’s hotel marketing blog, hand-crafted for professional hoteliers and hotel marketers. Please select your language of choice—English, Spanish or Portuguese. Our hotel marketing researchers, bloggers and journalists publish new, original content on a regular basis. Please click here to subscribe to our RSS feed.

google-penguin-webinar

Webinar: Google Penguin – Hotel SEO

Last month, Google released a number of algorithm changes—called Pandas 3.5 & 6 and Penguin—that have changed the way online marketer...

buuteeq-on-google-penguin-update

Google’s Penguin Penalty for Innkeepers and Hoteliers

Google recently released two updates to their algorithm—Panda 3.5 and Penguin. Panda 3.5, which finished rolling out on April 19th, was aime...

seo-pierceing-the-veils

Webinar: Hotel SEO – Piercing the Veil

Hotel SEO has been a confusing, cloudy and sometimes scary topic for many innkeepers. It raises a number of questions. Exactly how much should...

Seo-is-bull-honkey

SEO is 8u115h1t

I’ve spent a lot of time learning about and talking about SEO in the last 24 months, and a clear thought has crystallized in my mind a...

overly-optimized

How to Avoid SEO Over-Optimization for Your Property

Last week, Google released a new upgrade to its SEO algorithm that penalizes websites that are ‘overly optimized’ (you can find a handy a...

multi-channel-marketing

The SEO of Multiple Channel Publishing

With buuteeq publishing our customer’s property’s marketing content to web, mobile and social channels, I thought I’d take a moment ...

brand

Maintaining Brand Consistency during the Switch to the buuteeq DMS

As a Concierge for buuteeq, there are many things that I see in my job every day that I think would be useful for people to see as they start ...

SearchEngineLand-Periodic-Table-of-SEO-large

The Periodic Table for Hotel Website SEO

One of the major concerns I hear from property owners is fear over SEO. I have been a long-time advocate of the idea that this fear is overdon...

google

buuteeq & SEO – What We Do to Optimize Your Site

Introduction buuteeq powered websites are optimized to rank highly over time in search engine results. buuteeq follows industry standard best ...

SEO blog image

Hotel Website SEO

When people talk about SEO (Search Engine Optimization) they sometimes equate it to SEM (Search Engine Marketing). While the two concepts are ...