Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

holiday hotel marketing

In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]


Get In The Know About 2014 Hotel Industry Trends

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Have we told you recently how much we love data here at buuteeq? We’re kind of obsessed. But not in a Howard-Hughes-obsessed-with-germs-wearing-Kleenex-boxes-on-our-feet sort of way. We’re obsessed in a good way—in a get shit done, make informed decisions sort of way. Recently, buuteeq surveyed hundreds of travelers in addition to scouring our platform’s anonymous customer […]


Lauren and Mark’s Crazy High ROI In La Jolla

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La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.


buuteeqers Step Up To The Ice Bucket Challenge

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It was only a matter of time. For those of you who don’t know, the ALS #IceBucketChallenge has been sweeping the nation, raising awareness and money ($94.3 million, at last count) to fight ALS, a neurological disease most commonly known as “Lou Gehrig’s Disease.” Stepping up to a challenge from the Bellevue Booking.com office, a brave team from […]


Doug Nails Guest Experience, Boosts Orlando Resort Bookings

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Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.


Susan Grows Customer Engagement At Wakefield Farms

Wakefield Farms

Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life.  In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.