It’s Official: Today buuteeq Becomes BookingSuite

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We were getting sick of spelling it anyway. As of today, buuteeq officially joins forces with Booking.com, a division of the Priceline Group, which acquired us back in June. Since then, we’ve continued to provide our partners with amazing digital marketing services designed specifically for the hospitality industry.  The only difference today is that the […]


Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

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In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]


Get In The Know About 2014 Hotel Industry Trends

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Have we told you recently how much we love data? We’re kind of obsessed. But not in a Howard-Hughes-obsessed-with-germs-wearing-Kleenex-boxes-on-our-feet sort of way. We’re obsessed in a good way—in a get stuff done, make informed decisions sort of way. We recently surveyed hundreds of travelers in addition to scouring our platform’s anonymous customer data. We obsessively analyzed […]


Lauren and Mark’s Crazy High ROI In La Jolla

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La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.


Doug Nails Guest Experience, Boosts Orlando Resort Bookings

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Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.


Susan Grows Customer Engagement At Wakefield Farms

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Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life.  In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.


Your Bookers May Be Pantless …

  Or otherwise indisposed. Why?  Because most of the mobile audience is chillaxing at home when they research travel. Fuzzy slippers, rollers, eating marshmallow fluff straight out of the jar … You know how it goes. This is because travel shopping is a “lean-back” activity, says eMarketer. The mobile travel audience overwhelmingly researches and books in […]


You Use The Cloud Every Day

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Seriously. You do. You use the Cloud all-the-freaking-time. I do, too. Netflix’s based in the Cloud, and I’m on there a lot. Just look at my Top Picks. They’ve got me down. Ugly Betty. Don’t judge. NPR, please help me explain my point. Last week, NPR’s “All Tech Considered” did a series of reports exploring cloud […]