The Billboard Effect: Evolving Perspectives

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If you’re an accommodations provider, you’ve probably heard of the billboard effect. Here’s how it works. You list rooms with an online travel agency, or OTA, and your property receives extra visibility. It even sees an increase in direct bookings. In other words, the online travel agency is working like a giant, online billboard for […]


New Survey Reveals Surprising Shift in Booking Trends

Booking Direct

We have great news for your brand! More than ever, this exciting development highlights the importance of a well designed website that travelers can navigate quickly and easily. A recent survey reveals an unexpected trend—a majority of active U.S. leisure travelers prefer to book directly through a brand’s website. That’s right. 64% of respondents said […]


The Kids Are Alright

Millennials & Travel

Millennials that is. Millennials want quality writing and good photos for travel inspiration and bookings. Who knew that the online generation prefers good old-fashioned writing and photos when researching and booking travel? Millennials want quality content that inspires when looking for travel and hotel information. A recent Yahoo study has found that today’s Millennial travelers prefer […]


Do You Really Need That Dazzling Property Website?

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Life is full of tough choices.  Allow yourself one more cat video, or get back to work? Wear slacks to the office, or what technically count as yoga pants? Wash your dishes on the regular, or straight up murder baby polar bears with your Styrofoam addiction? BookingSuite can’t help you with everything, but we do […]


A Digital Marketing Renaissance For Seehotel Töpferhaus

Peter Gross, Owner of Seehotel Töpferhaus

Situated on the idyllic Bistensee Lake in the Hüttener Berge nature reserve, it’s easy to see why Seehotel Töpferhaus is something of a local treasure in Germany’s northern SchleswigHolstein region. Owner Peter Gross says Töpferhaus gets almost half of its guests from a distance of less than 60 miles away. “When you ask them, they […]


Hark! Mobilegeddon to Rain Down Apocalypse of Pain on Your SERPs

Mobilegeddon Explosion

If you still think mobile websites are “nice to have,” but not necessary, Google is about to blow your mind. On April 21, 2015, websites that are not optimized for mobile will be demoted on Google’s search engine results page (SERP). This goes for mobile searches in all languages, worldwide. Google’s latest algorithm has come […]


Can Your Hotel Handle The Baby Boomer Explosion?

Adventurous Baby Boomers

  Think you know which generation currently spends the most on travel? Is it skeptical Gen-Xers longing to ditch their cubicles for a tortured Parisian attic apartment? Good guess, but nope. How about giddy, spendthrift Millennials who prioritize experiences over things?  Not quite yet. Hint: It’s your mom. And mine! And about 76 million other […]


It’s Official: Today buuteeq Becomes BookingSuite

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We were getting sick of spelling it anyway. As of today, buuteeq officially joins forces with Booking.com, a division of the Priceline Group, which acquired us back in June. Since then, we’ve continued to provide our partners with amazing digital marketing services designed specifically for the hospitality industry.  The only difference today is that the […]


Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

holiday hotel marketing

In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]