Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

holiday hotel marketing

In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]

Get In The Know About 2014 Hotel Industry Trends


Have we told you recently how much we love data here at buuteeq? We’re kind of obsessed. But not in a Howard-Hughes-obsessed-with-germs-wearing-Kleenex-boxes-on-our-feet sort of way. We’re obsessed in a good way—in a get shit done, make informed decisions sort of way. Recently, buuteeq surveyed hundreds of travelers in addition to scouring our platform’s anonymous customer […]

3-Step Guide to Google Hotel Finder


Google Hotel finder is an untested but intriguing new marketing channel.  It’s possible for hotels to work directly with Google to bid on their own property’s listing, but the process is complicated and potentially expensive. Is it even worth it? In this guide we will explain Google Hotel Finder—how it works, how viable it is […]

A Hotelier’s Guide to Social Media


While hoteliers know the benefits of social media engagement, with limited time and resources it’s best to have a focused approach to your engagement choices. Trying to keep up with the latest social trends alone is overwhelming. Try to participate in every social network, and you’ll stretch yourself too thin. In this guide, we’ll discuss […]

2012 Hotel Digital Marketing Benchmarks


We’re happy to announce our latest eBook, 2012 Hotel Digital Marketing Benchmarks. To stand out from the crowd, you want to first understand whether you’re even part of the crowd. What is your bounce rate with respect to other hotels?  What are customers doing to research hotels on their phones? Are you having trouble getting web visitors […]

The Google+ Handbook for Hotels


We’re happy to announce our latest eBook, The Google+ Handbook for Hotels. There’s a lot of confusion out there about Google+, and with this eBook we sought to clear things up and focus on using Google+ for the hospitality industry. In this guide you’ll find step-by-step instructions on how to set up your hotel’s page, how to appear in Local search […]