La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.
Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.
Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life. In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.
For not having any formal writing training, Jan Rodriguez certainly has figured out a key trick of copy czars everywhere. “Nothing we do in life is original. It helps to see what other people are doing and rework it.” Jan keeps her Baechtel Creek Inn & Spa website incredibly current by scouring the events information [...]
The Bacon Mansion, one of the most popular B&Bs in Seattle, has a storied history. Originally the home of the Bacon family, early patrons of the iron and lumber industries, it served as a co-op during the heydey of the 60s and 70s. In 1993, Daryl King purchased the mansion and has painstakingly rebuilt it [...]
Scott Gericke’s team bought the Comfort Inn in Midtown Manhattan in 2009. It was the perfect location to see and do it all in New York City. The hotel offered an unbeatable location with affordable accommodations, top-of-the-line amenities and easy access to major business, transportation and tourist attractions around town. In February 2013, Scott converted [...]
From time to time, I have the wonderful opportunity to sit down with our clients and learn all about their properties and their unique marketing needs. Today I sat down with Anthony Reid of the Corral del Rey in Spain. Visit is website here to see his property’s simply stunning photography. I know where I’ll be staying [...]
Bellingham, Washington Bed and Breakfast B&B, MoonDance Inn Visit buuteeq: http://www.buuteeq.com/ Visit Castle Marne: http://www.bellinghambandb.com Transcript: Brandon: Welcome to another Buuteeq interview. I am here with Linda and Vicky from the MoonDance Inn, and they’re going to tell us a little bit about their property. So why don’t we start with you two telling us a little [...]
Denver, Colorado Bed and Breakfast Castle Castle Marne B&B Castle Visit buuteeq: http://www.buuteeq.com/ Visit Castle Marne: http://www.castlemarne.com/ Transcript: Brandon: Welcome to one of buuteeq’s interviews with hotel owners. We’re here with Louie Feher-Peiker from Castle Marne. Let’s start off, Louie, with you telling us a little bit about yourself, your property and what you do. [...]