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  • Your Hotel Schema Questions Answered

    Hotel plans, used to represent hotel schema.

    First off, schema markup is much less complicated than it sounds.  Schema markup is a set of HTML tags known as “schemas” that you can add to your web pages to give search engines a better idea of what each page is presenting. Schema presents information to search engines in a structured, uniform way, so that […]

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  • What Guests Really Want From Your Hotel Website

    Dean Desilet mans the buuteeq booth at CABBI conference 2014.

    What makes the difference between booking and bouncing for visitors to your hotel website? Well, once they’ve found your site and are impressed enough with the homepage to stick around (by the way, this decision takes most people only four seconds!), the first thing guests want to understand is where they’ll be sleeping. From there, […]

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  • Do You Know Your Hotel’s Audience?

    grand-budapest-hed

    We’ve put together these infographics detailing five different types of travelers. Each graphic gives you the lowdown on who these people are, as well as how and why they book hotel rooms. The more you learn about these travelers, the better you’ll be able to determine your audience. You’ll then be able to focus your […]

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  • buuteeq + TripConnect: More distribution, less headache.

    TripConnect

    buuteeq is excited to announce its integration with TripConnect, a self-service platform that allows TripAdvisor Business Listings subscribers to participate in Hotel Price Comparison. This integration will help drive direct bookings from TripAdvisor to your property’s website. TripConnect, paired with buuteeq’s commision-free booking engine, is our latest solution to helping properties acquire new, low cost […]

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  • Through the Looking Glass: TripAdvisor Makes Woman a Tourist Attraction

    maryprofile

    They say that in the future, everyone will be a tourist attraction for 15 minutes. For Glasgow’s Mary Johnston, the future happened last week when she unwittingly became her city’s 87th most popular attraction on TripAdvisor. No offense but from the looks of her, Johnston hardly seems on par with Big Ben, the Cristo Redentor, […]

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  • Technology Is Your Friend. Yes, Really!

    A chart from RezOvation's 2014 PAII presentation shows how expanding your digital footprint leads to more bookings.

    Although it doesn’t feel like it when the printer flashes “PC load letter,” technology actually wants to be pals with you. Checking back in with our PAII 2014 learnings, this week we’re revisiting some of the conversations around technology we heard at the conference last month. We think Yvonne Halling, owner of bedandbreakfastcoach.com said it […]

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  • 5 Ways to Get Lucky This V-Day, Love buuteeq

    buuteeq and cupid

    History is bound to repeat itself this Valentine’s Day, so it’s no surprise that men everywhere won’t have a plan beyond roses and chocolate. We’re coming to the rescue of helpless romantics everywhere with the top 5 tips to booking a hotel room (and getting lucky) this Valentine’s Day. “After an extensive study, we’ve concluded that […]

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  • A Picture Is Worth 1000 Bookings

    This eye tracking image shows where views looked the most on this hotel web page.

    Marketing your property starts with your photos. You know from your own experience booking hotel rooms that images are ultimately what sells you on a room. Everything can be right about your browsing experience … descriptive copy, fair pricing, great location details, amenities … but if the room and property images are small, out-dated, or […]

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  • Colleen’s Trotamundo: Amsterdam & Spain

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    I had the honor and privilege to take my Trotamundo to Amsterdam and Spain.  During my time abroad, I was able to spend time not only site-seeing and exploring the cultures, but engaging with hoteliers as well.  The journey lead me through Amsterdam, Barcelona, Seville, Granada, and Madrid. AMSTERDAM The first stop on my adventure […]

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  • Last-Minute Millennials Drive Mobile Bookings

    sumall_mobile_phones_touch_app_smiling_happy

    It’s not that we don’t have it together. We Millennials love having it all together. Preferably on tiny, slippery smartphones completely covered in drop-wounds. So why are 18- to 34-year-olds known for last-minute booking? The answer is also a question: Which type of Millennial traveler are you talking about, business or leisure? Millennial business travelers […]

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