Lauren and Mark’s Crazy High ROI In La Jolla


La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.

SaaS And The Wheels Of The Sharing Economy


You can buy a bike made out of solid gold with an alligator-hide seat and a stingray-skin water bottle. Yup. It’s a real thing, sold by the House of Solid Gold, a company in California which sells everyday items made out of gold. This bad boy will run you a cool Million. Even purchasing a [...]

Hey, What’s Your Hotel’s Story?

Ladder and apple tree

If you pay close attention to your inner-voice, you’ll soon learn that to really know someone or something, you need to know their story. You’re probably wondering, what does your story have to do with digital marketing? The answer is, everything. Too often we see properties with little to no information on how their property [...]

buuteeqers Step Up To The Ice Bucket Challenge


It was only a matter of time. For those of you who don’t know, the ALS #IceBucketChallenge has been sweeping the nation, raising awareness and money ($94.3 million, at last count) to fight ALS, a neurological disease most commonly known as “Lou Gehrig’s Disease.” Stepping up to a challenge from the Bellevue office, a brave team from [...]

Doug Nails Guest Experience, Boosts Orlando Resort Bookings


Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.

Susan Grows Customer Engagement At Wakefield Farms

Wakefield Farms

Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life.  In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.

5 Things About Hotel Marketing I Learned From My Cat

5 Things About Hotel Marketing I Learned From My Cat

What could mysterious, hard-to-please furballs possibly have in common with marketing your hotel to guests online?  Quite a bit, it turns out. Just like your guests, these critters want what they want and will bolt maniacally away if they don’t get it.  If you can please your cat, you can probably please your guests. These [...]