Travelers visiting the Bethel and Jeffersonville New York area in the Sullivan County Catskills come to Gosling Pond for the exceptional customer service, peaceful and relaxing accommodations, and for the ultra-fresh, organic food grown locally by farmers just miles away.
The Gosling Pond’s owner, Kate Kennedy, is an advocate of the real food movement strongly believing that food should not only taste great but should also be enriching to the body and the soul. Kate is committed to providing guests only the highest quality organic produce that’s not only exceptional in flavor but rich with vitamins and nutrients.
Kate is a supporter of Community Supported Agriculture (CSA) in which local farmers can sell “shares” of their produce to the public. A customer purchases a share and receives a box of fresh, seasonal produce each week throughout the farming season. Not only is Kate contributing to the sustainability of local businesses but she is also ensuring that guests at Gosling Pond enjoy wonderfully delicious meals made with only the freshest, safest produce available in the area. Being highly in tune with what her guests want and expect when they visit the Catskills and stay at Gosling Pond, Kate understands that she needs a powerful system that will not only allow her to reach as many potential guests as possible but will also deliver the true story of her property–one of exceptional quality food and comfortable lodging in a serene setting.
The buuteeq Team first met Kate while she was struggling through the challenges of working with a private web designer and not having the control to truly capture the essence of her property with her online presence. Kate confesses, “I was embarrassed when I found typos on my website and I couldn’t fix them immediately and it would sit there for days. Or, I simply wanted to replace a picture and a month later it would finally happen and I was handed a bill for $65!”
Kate knew that it was crucial to her business to market herself online as actively and accurately as possible. The slow response time to her requests coupled with a costly per-hour pricing model made it difficult for Kate to see any real return on her investment.
What she needed was the power to control her online marketing and not be at the mercy of a website design agency. She needed to have the confidence and reassurance that at all times, her online presence was up-to-date, accurate, and conveyed the uniqueness of her property. And being the conscientious business person that she is, she knew that it wasn’t enough to just have a powerful system that did all of these great things, but she knew that her efforts would be in vain if she wasn’t able to measure her performance.
One of the greatest things about working with Kate is that she represents someone with passion and conviction to give those who stay with her an experience that is memorable and fulfilling. Here wisdom and awareness is inspiring to all innkeepers and business owners who care about fostering a compassionate and profitable operation. It has been such a joy to watch Kate grow into what we call a “Power User” by working in the buuteeq BackOffice on a regular basis and controlling her digital destiny. At any moment, Kate has the power to go into the BackOffice and manage the content that appears on her website. And how does Kate feel about her buuteeq-powered website? “It’s absolutely beautiful. It’s the website of my dreams!”
About Karen Salazar
