Penguin 2.0 Launched Yesterday

Mozcast interprets search engine changes by Google in the form of a weather report. The stormier the weather, the more disruption Mozcast has detected in the search engine rankings. As you can see, Mozcast detected a huge change in the rankings yesterday, which has continued today.
Mozcast interprets search engine changes by Google in the form of a weather report. The stormier the weather, the more disruption Mozcast has detected in the search engine rankings. As you can see, Mozcast detected “stormy weather” leading up to Penguin 2.0 yesterday.

BREAKING: Yesterday, Google published an update to their much-feared Penguin algorithm, called Penguin 2.0. Penguin is designed to penalize websites that practice spammy SEO techniques to manipulate Google’s search engine results in their own favor. Techniques that received penalties included exact-match anchor text, exact-match domain names, general on-page over-optimization of keywords, and more.

Last year when Google released the original Penguin update, around 3.1% of all Google queries were affected. Many businesses lost their rankings and never recovered them. Businesses even went out of business due to the Penguin update. As I covered in depth last year, none of buuteeq’s clients were harmed by Penguin. In fact, many of the properties I examined actually enjoyed more organic search engine traffic.

Google says that Penguin 2.0 affected a whopping 2.3% of all search queries. This is huge. The SEO community will no doubt hear a slew of horror stories from businesses dropping out of Google due to this update. Google’s head of web spam, Matt Cutts, released more information on their update on his personal blog.

As part of buuteeq’s effort to ensure that we include the best passive SEO technology with our product, I’ll be keeping a close eye on our clients’ organic traffic and search rankings over the next few weeks. Even though it is too soon to make any conclusions (since Penguin 2.0 launched yesterday), as expected, our internal data is very encouraging.

seo-penguin-20-graph

The above graph shows the average percentage of visits our clients have enjoyed Monday to Wednesday this week, compared to last week for the same date range. Penguin 2.0 launched yesterday, Wednesday the 22nd, and as you can see, our clients actually enjoyed more visits after Penguin 2.0.

seo-penguin-20-chart

The above chart shows the breakdown in traffic sources for our clients during the same period. Let’s focus on the Organic slice, which represents organic traffic only from search engines. The first chart is May 13-15, and 45.47% of all visits were from search engines. For the week of Penguin, this number rose to 45.94%–a statistically insignificant (though positive) change.

As expected, hotels using buuteeq to power their digital marketing have not been penalized by Penguin 2.0. I’ll publish a complete report in a few weeks after Penguin 2.0 has had time to do it’s thing. I’ll break down my report by hotel type, region, and language so that you can see a global comparison.

In the meantime, review the guide to Penguin 2.0 that I published a few weeks ago to make sure that your SEO agency or internal team is practicing quality, safe SEO for your hotel.

Sound off in the comments with any questions.

About Brandon Dennis

Brandon M. Dennis is the Technical Marketing Manager at buuteeq, the digital marketing system for hotels. He manages buuteeq’s SEO, paid media channels, contributes content, and writes for the company blog. You can connect with him on Twitter @oxhorn.

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