Smartphone Hotel Reservations 2013

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Transcript:

THE MOBILE REVOLUTION

Digital marketing is constantly evolving as new channels emerge. Mobile marketing is the latest example, giving hoteliers an excellent opportunity to reach new tech-savvy guests.

Today, globally, there are 1080 million smartphones.

The Smartphone Marketplace

• 4 in 10 people make online reservations
• 92% make reservations from computers
• 8% make reservations from smartphones

What are the top reasons guests choose not to make hotel reservations from smartphones?

• The hotel website is difficult to see, read and browse
• It loads slowly
• Text is too small, and zooming in is awkward
• Guests don’t trust their mobile connection

What are the top activities guests perform on smartphones?

• 60% look at hotel room photos
• 56% share hotel information with their friends, via email or social media
• 42% use mobile optimized search engines to discover local hotels
• 40% read hotel reviews

Hotels that optimize their websites for mobile devices see, on average, a 10% growth in direct, online reservations made through their website.

• 47% of all travelers start planning their trip from a smartphone
• 32% of all hotel reservations will be made from smartphones by 2016
• 100% of online travel agencies (OTAs) are optimized for mobile devices, attracting more guests.

Does your hotel have a mobile optimized website?

buuteeq’s mobile optimized hotel websites are optimized for easy navigation, guest retention, and more direct, commission-free bookings.

What do guests look for in a hotel website?

• Hotel Info – Show guests why your hotel is the best place to visit.
• Reservations – Our commission-free booking engine is optimized for mobile, increasing reservations.
• Location – Guests can easily find your hotel with one-tap directions from your website’s map.
• Call Button – The majority of last-minute reservations come from smartphones. A tap-to-call button will increase your last-minute, direct reservations.
• Promotions – Make sure guests see your promotions by placing them at the top of the page, increasing conversions.
• Extra Info – include all the extra information you want your guests to know, like property history, nearby restaurants, etc.