Featured Client – The Snowpine Lodge in Alta, Utah
With the grunt of La Nina upon us at the buuteeq headquarters in Seattle, we are experiencing the bipolar weather of sun, snow then torrential rain. As a Seattleite, this is nothing new but I can’t help but daydream about the amount of wonderful, fluffy powder that this weather brings to the slopes…snow that I would rather be playing in than dreaming about. This daydreaming often reminds me of a wonderful ski lodge located in the Little Cottonwood canyon, home to the beautiful Alta and Snowbird ski resorts, the Snowpine Lodge in Alta, Utah.
The Snowpine Lodge and its owners took control of their digital destiny by moving onto the buuteeq digital marketing system platform. They were proactive in reaching out to buuteeq because they saw the value of the information architecture of the buuteeq system that would give them an SEO optimized website. They also realized the value in having a mobile and social presence by having a mobile website and Facebook application through the buuteeq system. Finally, the ability to easily manage their content gave them the freedom to update and make changes wherever and whenever they liked. Through one training tutorial, the Snowpine Lodge was equipped with the knowledge to build out their buuteeq system, branding included!
To give you a better idea of the facelift that the Snowpine Lodge has gone through by being on the buuteeq system, here are some comparisons:
Homepage & Branding: The original website acted more like a landing page for guests with just one picture and no content pertaining to the property, whereas now, the Snowpine enjoys a homepage slideshow coupled with wood accented branding…producing a WOW factor.
Rooms page: The original page was full of text and no pictures of the accommodations. With the new system, the page now shows a room overview page for guests to choose which room they would like to learn more about. Also a rooms comparison chart so that the guest can choose the most appropriate accommodation.
Photos: The new buuteeq system offers a great user experience, allowing guests to click through photos and see a title/description for each photo. The title/description not only offers a better guest experience, but it also helps the Snowpine Lodge with their SEO.
About the Lodge: The original page was just a long page of text, but with the new page, the Snowpine Lodge took advantage of the functions in the article layout and preview to build a custom page about the lodge.
On top of the pages they previously had on the old website, the Snowpine Lodge was able to add a highly functional Locations page with a mapping function, a Ski Alta page, and a Ski Rentals page. All custom built by themselves using the buuteeq system.
The previous Snowpine Lodge website did not do the lodge justice, but through the buuteeq system, I am able to vicariously quench my desire to go on a ski vacation and hit the slopes.
About Lisa Tran
