Imagine the internet in the dialup days: homepages were little more than digitized newspapers serving only to add the spice of newness to typically consumed information. In the post-Facebook era, the potential of the internet has begun to be unearthed and the structure of the web has grown to be less than 2-dimensional. I personally believe that this new level of connectivity (known as Web 2.0) is itself only the beginning of a much richer, much deeper internet capability. Alongside this belief is a parallel one that Web 2.0 is as different from Web 1.0 as a world with internet is from a world without it.
Facebook: the best thing since sliced velcro
The invention of Facebook (which itself accounts for 10% of all digital traffic and 1 minute out of every 7 spent online) has opened the internet world to far more than just its own immediate uses. But the internet world seems to be not entirely convinced, settling for owning rather than leasing, succumbing for less rather than reaching for more.
The small hotel industry is an interesting one when it comes to technology. Often, it is more beneficial for a Bed & Breakfast to work to be charming and romantically simple, making it hard for owners to make accurate decisions on where to make sacrifices in technology and where to implement a needed upgrade. Other owners would like to stay on top of technology but would rather invest in beautiful new tiling for their suites’ bathrooms than invest in a once-in-a-decade website upgrade from an overpriced and under-performing internet marketing company.
There is little that we here at buuteeq understand more than this dilemma. But it is with beaming pride that we answer it. With less capable engines than ours, hotel websites will continue to tell accidental lies about the property that they represent, bouncing the traffic that they work hard to collect with monthly payments to SEO companies, instead of converting that traffic organically.
buuteeq offers the Web 2.0 upgrade with the promise of a Web 3.0 upgrade and beyond. Because that is the nature of the internet now; everything should be connected and everything should expand organically. With our BackOffice, technology changes come to like a newspaper subscription, fresh and up to date with every new day that passes. buuteeq gives content that is tailored to you, by you, so that you are never again stuck at the bottom of a lake that is quickly filling.
