When I first started writing about hospitality, I was surprised at the number of hoteliers who came to me and said: “I have to have a blog – my SEO is bad without a blog!”, or some other variant.
Even today, the idea that somehow having a blog will magically bring you more traffic and more confirmed reservations is prevalent, as recently evidenced by a thought provoking article on Tnooz, titled “If you do not have a blog, your hotel website is dead“.
So, what is it about a blog that brings you more traffic? What is it about a blog that makes Google like your website more?
Nothing. There is nothing special about a blog.
Read the complete article here on Tnooz.