buuteeq Closes $3.5M Round to Bring Digital Marketing System to Hotels Worldwide
Seattle, WA. (June 8, 2011) -- buuteeq, the world's first Digital Marketing System (DMS) for independent hotels, closed a $3.5M Series A investment round. Digital marketing pioneer Mike Galgon and Seattle 'super angel' Geoff Entress led the round, which also included Benaroya Capital Company and significant angel investors and executives from the Seattle advertising, digital marketing and technology industries. Galgon also joins buuteeq's board of directors. The round brings the company's total capital raise to date to $5M.
buuteeq enables independent hotels to increase occupancy and reduce distribution costs by converting more direct reservations through online bookings. With buuteeq's subscription-based service, hotels can easily create and manage high-performing web, mobile and Facebook sites, promotions and reservations, all from one place; eliminating the need for custom hotel website design and development. buuteeq will apply the new funding to expand the capabilities of its DMS and drive adoption worldwide.
buuteeq is led by co-founders and former Microsoft executives Forest Key and Adam Brownstein. From its outset, the company has focused on helping independent hotels directly reach the growing cadre of international business and leisure travelers. The company has realized rapid success since launching its DMS in January 2011, bringing hotels online with its solution in more than 10 countries. buuteeq's customers represent a wide range of hotels, from inns and bed & breakfast properties with fewer than 10 rooms to independent hotels with more than 100, and room rates ranging from $20 to $500 per night.
Galgon, the lead investor on the round, co-founded the pioneering online advertising technology firm aQuantive (acquired by Microsoft for $6B in 2007) and was later chief advertising strategist for Microsoft. He noted, "Independent hotels have thus far been left out of the software and digital marketing revolutions. buuteeq gives these hotels, for the first time, the power of a major hotel web and mobile presence without the cost or the headaches. More consumers find them, choose them, and book with them directly. This means both revenue and profits for the hotels, and a powerful value proposition for buuteeq."
buuteeq customer Barbara Gross, general manager of the Garden Court Hotel in Palo Alto, California, said, "Since engaging with buuteeq we've seen a big uptick in overall occupancy and our direct bookings have risen by 20%. With a lot less effort than before, our hotel has better looking, better performing marketing tools."
buuteeq’s cloud-based digital marketing software helps hoteliers manage their brand and drive bookings with responsively designed websites, robust user analytics, and intuitive content-management tools—all on one fully extensible, open platform. Numerous CRSs, channel managers, social media channels, and PMS solutions already integrate with buuteeq. The company is headquartered in Seattle, WA and has customer service and product development teams in Palo Alto CA, Santiago Chile, and Amsterdam, The Netherlands. buuteeq is now part of The Priceline Group.