The Challenges of Flash

Why Hotel Web Design Shouldn't Use Flash

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Flash - An Outdated Technology

Flash is an outdated technology that hasn't evolved well with the growing web. Flash websites look small and squished on larger resolutions and don't work on many mobile devices like the iPhone and iPad. Additionally, since Flash websites are built with images, search engines like Google and Bing can't crawl them properly, making them much harder to rank well in terms of SEO.

With buuteeq, your website enjoys the benefits of award-winning, multi-million dollar web architecture.

Why buuteeq is a Better Choice Over Flash

Always Up-To-Date

buuteeq is constantly developing our product so that it evolves as technology does. We pass this update directly to you at no additional charge. Never own an outdated website again!

Always Works

Since we use the latest web technologies, your website will work on all browsers, computers and mobile devices, including the iPhone, iPad, Android phones and feature phones.

Awesome SEO

We've built an architecture specifically designed to help your website optimize its ranking on search engines. It can be crawled and indexed by all web browsers in the format they prefer.

Your website looks amazing, performs wonderfully and is compatible with all web-ready mobile devices. Contact us to harness the power of buuteeq's DMS for your own hotel today!

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Video Script:

Flash is a 10 year old technology that was popular for building rich websites because original web standards did not provide a means to create rich graphics and animation. The internet has evolved significantly and today there are better technologies that are cheaper, better looking, and better performing, all of which make Flash a very poor choice for a hotel wishing to offer a rich and compelling experience to as many guests as possible.

The SEO Problem

Search engines like Google send out little to crawl websites, index them, and then rank them based on the content they find. They do this by searching website meta-data, keywords and the actual text content on a page. Here's what Google sees when it looks at a buuteeq powered website: Here's what Google sees when it looks at a Flash website, which is built differently. Everything that makes up a flash website is enclosed in a file that Google bots can't crawl. Instead, when they come upon a flash site, they turn around and walk away, leading Flash websites to perform poorly in search engine ranking. In order to overcome this hurdle Flash developers are forced to build alternate versions of Flash websites that are compatible with Google, effectively doubling the development cost and making ongoing changes complicated and expensive.

Mobile Compatibility

Most mobile devices cannot show flash content at all. If a guest tries to view a flash website on an iPhone or iPad, they will see an error. With mobile internet browsing quickly eclipsing desktop browsing, a poor mobile browsing experience is simply not an option.

Costly

Flash websites tend to be more complex to develop and maintain. The first iteration of a Flash based website might be similar in cost to alternatives, but when semi-annual updates to the site and future improvements are considered, the costs associated with Flash balloon and reduce flexibility for hotel owners. Look around at hotel websites that use flash and you'll see a common dilemma they might look ok when they are introduced but they age horribly and tend to rarely be updated because of the prohibitive costs.

Modern Technologies

Modern websites take advantage of the latest technologies and conform to Search Engine Optimization best practices. These websites share the rich look and feel of Flash, but outperform Flash by being Google friendly with improved search ranking scores, Fully compatible with ALL mobile devices to reach the widest possible audience of guests, Easy to edit and maintain with new functionality and content, And far cheaper than if you built in Flash. buuteeq embraces this modern approach to website design and development, and brings these benefits to hotels.

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