Ads are still an effective tool that even the simplest hotel marketing budget can leverage to fill more rooms. Google’s AdSense is a great place to start. Bid for certain key phrases—such as Atlanta Hotel or New York Bed and Breakfast—and the highest bid wins the impression. Ads, especially search engine result ads, are a tried and true marketing strategy. We at buuteeq are happy to have a conversation about your online advertising needs, or you can learn more about Google’s AdSense on their website.
Retargeting is a new hotel marketing strategy that encourages previous website visitors to visit again and book a room. The technology works by presenting previous website visitors advertisements on their favorite websites—from the New York Times to YouTube. buuteeq is proud to have a trend-setting retargeting service for hotel marketers, which we explain in detail on our Lead Generation Services page. Call one of our hotel success representatives to learn more.
If you’ve browsed the web from your smartphone recently or downloaded an app, you’ve probably encountered a thin ad designed for mobile devices. Mobile ads are a new field, but there are already a number of services to choose from, including Google Mobile Ads. Google claims that mobile-only ads drive over 11% more clicks than traditional ad campaigns—and that click-to-call campaigns stack an additional 6-8% on top of that! Invest in mobile advertising for your property now while the market is percolating. Don’t know where to begin? Read more on our mobile hotel website page, or call a one of our hotel success professionals to learn more about our mobile hotel solution.
As we argue above, bidding for ad space on Google search is an effective form of marketing because so many people use Google search. Purchasing ads and sponsored stories on Facebook are useful for the exact same reasons—plus, Facebook has the added social component that Google is just now developing with Google+. Simply, Facebook ads can gain you significant exposure to billions of travelers on Facebook—and to their friends, and their friend’s friends.
Facebook ads are your standard, paid advertisements that appear in the Facebook sidebar and follow a traditional pay per click or pay per impression format. Sponsored stories are a bit different. Post something interesting to your page’s timeline and then pay Facebook to give that post more prominence amongst your followers. We explain the process in more detail on our Facebook Hotels page.
Facebook provides us with powerful insights into how well our social marketing is performing. Use these free metrics to decide the kinds of content your followers like best and the optimal times to share them.
Hotel Internet marketing is a reborn, evolving beast of innovation and adaptation. It can be time consuming to stay on top of every new emerging marketing trend, which is why buuteeq exists—we do that for you. Our team of former Microsoft, Sony and Google engineers, marketers and researchers are constantly adapting our technology and our product so that you can market your hotel at maximum efficiency. Sign up for a free trial of our Cloud DMS to explore the BackOffice and see what we can do for your property.
buuteeq is headquartered in Seattle WA USA. We also have offices in Palo Alto and Santiago, Chile. If you have general inquiries including business development inquiries, please email firstname.lastname@example.org or call +1 (800) 734-1769