Google recently completed a study about mobile internet use and concluded that more people will be visiting your website from a mobile device than from a desktop or laptop computer by as early as the beginning of 2013. This means that unless your hotel website is optimized for mobile, you will miss out on new online reservations.
75% of mobile Internet surfers say that if the website isn’t optimized for mobile, they are less likely to book a room—and 40% say they’re more likely to book with a competitor that is optimized. A whopping 50% say that if it isn’t optimized then they won’t return, and 57% say they won’t recommend the hotel to friends and family. Find more stats on our infographic: Mobile Hotel Website Checklist.
It’s evident that mobile hotel Internet marketing is not a fad but, like the web itself, is an essential part of hotel Internet marketing that is here to stay. That said, not all mobile hotel websites are built the same. There are a slew of things to consider when crafting web design for mobile devices, including the plethora of different mobile operating systems and screen resolutions. buuteeq has developed a mobile hotel marketing product that is built to work dynamically on every mobile device and screen resolution.