Marketing your hotel takes a keen appreciation for delayed gratification. Because as Warren Buffet put it, “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Making and following a marketing plan pays off, even if the fruits of your labor aren’t immediately apparent. Want your hotel to be made in the shade? Make a marketing plan today.
Luckily, people in the hospitality industry know a thing or two about planning. Running a profitable hotel requires knowledge of what’s come before and a special knack for what’s next. It takes great attention to detail.
What, exactly, is a hotel marketing plan? At its most basic, marketing should help your business reach its goals. In this sense, a marketing plan is the road map of how you’ll focus your energy to achieve these goals—the route from point A to point B.
First, determine what you need your marketing efforts to accomplish. Next, consider the strategies you’ll use to reach these marketing objectives. To help you begin this process, check out our five-step guide to building a great hotel marketing plan.