THE DIGITAL MARKETING SYSTEM
FOR YOUR HOTEL
FOR YOUR HOTEL
buuteeq provides our clients with strong hotel search engine optimization (SEO) while avoiding poor practices that cause search engines like Google to give you a poor hotel search ranking.
Everyone wants their website to be the number one hotel search result. Many people think that somewhere out there exists a magic SEO bullet that will push them to the top of Google results, and so countless companies have sprung up offering secret SEO services for hotel websites, using black-hat practices that are frowned upon by Google.
Google combats this by punishing websites who use such practices. We don't want that, you don't want that, and Google doesn't even want that. buuteeq has designed an information architecture for hotel websites that complies with Google's wishes and the best practices for hotel search engine optimization. Google just wants to see really good content, fast loading sites, SEO friendly and keyword rich URLs, SEO optimized images and most of all, hotel sites that use proper schema (microdata) for local search optimization. They want their users to be able to search for anything on Google and arrive at a valuable, relevant result. This means that, as an hotelier, you don't have to play any games. You don't have to pay some fly-by-night company for some confusing internet hotel marketing set-up they can't explain, or clutter up your website with nonsensical paragraphs that are stuffed with hotel SEO keywords. All you have to do is talk about your hotel, show off pictures, write pages about what your guests are interested in and be yourself.
Here are some specific things buuteeq does for your hotel SEO:
1) We optimize your hotel website for universal search to make sure you're not missing visibility in any one search vertical. Our SEO process allows your hotel website to rank in regular web search, local search and image search.
2) We produce an architecture that is easy for guests to browse and easy for Google to scan. We create an HTML sitemap of your website so Google can index your entire site's structure quickly.
3) We create a navigational hierarchy that keeps important pages close to your domain and prevents orphaned pages.
4) We provide optimized meta descriptions, titles and keywords, but we also give control over on-page SEO to you so that you can write whatever descriptions, titles and keywords you wish. 5) We perform many behind-the-scenes tweaks to make sure your website runs smoothly and conforms to web design best practices, including providing a robots.txt file and optimizing .htaccess for search engines and website security. 6) There are hundreds of other SEO tweaks we perform to make sure your website is fully SEO compliant with the latest search algorithms such as Google Panda. If it is a white-hat approach that is good for the health of your website and your search engine rankings, we do it. 7) We understand how important website rankings are to generate business for your hotel. One of the most effective online hotel marketing strategies for business growth is getting your virtual presence optimized for better search rankings.
No tricks, no slick salesmen, no snake oil, just you, your guests, and your optimized digital home on the web.
Contact one of our sales reps who will be happy to chat about your specific hotel search engine optimization (SEO) needs. We have a pricing plan for every budget. Whether you have 200 rooms or one room, we can help.
buuteeq is headquartered in Seattle WA USA. We also have offices in Palo Alto and Santiago, Chile. If you have general inquiries including business development inquiries, please email info@buuteeq.com or call +1 (800) 734-1769
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