According to the study conducted by Google and Ipsos MediaCT, 36 percent of business travelers and 40 percent of leisure travelers use mobile devices to locate hotels. What's more, this same research determined that poor mobile performance is the number one deterrent keeping mobile users from booking with a specific hotel. HTML5 is key to ensuring that your site is able to reach this rapidly growing market. That said, it's still not enough.
Traditional hotel web designs featured a static, hard-coded width that still works just fine for blogs and other simple websites. For hotel websites, however, this simply won't do. To reach the full spectrum of travelers, your site must have a responsive design that adapts to each and every device and browser your guest might use to explore your property online. This means a design that will automatically adjust itself to fit any resolution, device, or browser. Without this critical concept, your website will only be able to tap a limited pool of consumers—much to the delight of your key competitors.