The best way to optimize your hotel marketing strategy is to have detailed hotel website analytics and reports of your guests's browsing activity. This is exactly what buuteeq provides. Open up our browser-based "hotel SaaS" BackOffice and you will find a Performance page that shows you valuable information about site usage.
Our handy table gives you a quick overview of your hotel website including unique visits, how much time was spent on your site and how these values have changed over time. You can organize this information by periods of time and choose the variables most important to your hotel marketing and hotel seo strategy.
buuteeq takes all your website information and produces beautiful, colorful charts and graphs. You can see your major traffic sources divided up in a pie chart. Your top ten page hits are displayed in a bar graph so you know which of your pages attract the most attention. The idea is to present information to the hotelier in the most palatable way for easy absorption.
One of the most valuable services our hotel website analytics provide is a list of incoming keywords. These are the words guests have used to successfully find your hotel. This can help you understand where your guests are coming from and what the most attractive things are to guests looking to book an online hotel reservation.
With all the detailed information buuteeq provides, you can optimize your marketing collateral. For example, if your Photos page is visited often but you only have a few photos, you now know to upload more to improve the browsing experience. Or, if website hits from a specific keyword are very low, you know to remove that keyword from your meta data and experiment with another.
Contact one of our sales reps who will be happy to chat about your specific hotel analytics needs. We have a pricing plan for every budget--whether you have 200 rooms or one room, we can help.
buuteeq is headquartered in Seattle WA USA. We also have offices in Palo Alto and Santiago, Chile. If you have general inquiries including business development inquiries, please email info@buuteeq.com or call +1 (800) 734-1769
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