Before embarking on a hotel mobile website strategy, it’s important to understand mobile technology.
Not all mobile hotel websites are built the same. Standards that were in place in 2008 have been supplanted by today’s modern smartphones, and therefore require new, modern technology.
Instead of purchasing static mobile hotel websites, or mobile hotel pages published on 3rd-party websites, it is best to create a responsive mobile hotel website that dynamically adapts to different screen sizes using HTML5, not Flash. Images need to be optimized for smaller screens and slower connections to ensure that hotel mobile websites load quickly.
Superior mobile hotel websites look stunning on all screen sizes and devices, are optimized for mobile SEO, have an information architecture designed for swipe gestures instead of mouse clicks, and are automatically loaded when the regular website is viewed from a mobile device.