buuteeq & Classic Focus Partner to Deliver Digital Marketing to African Hotels

Classic Focus, an extension of Classic Representation and Classic Retreats, has joined forces with USA-based buuteeq. As the African partner, Classic Focus offers a cloud based digital marketing solution (DMS) powered by buuteeq which enables hotels to create attractive websites optimized for search and conversions, mobile optimized websites, Facebook applications and commission-free, fully branded online booking engines.

buuteeq's intuitive BackOffice is a do-it-yourself browser-based web application that is easy to use. Hotel marketers simply upload images and other marketing materials to populate their multiple digital marketing channels automatically. Hoteliers can make changes any time, any place and they are published instantly for the world to see across all their marketing channels-web, mobile and social. Thousands of hotels in over 30 countries are taking advantage of buuteeq's flexible subscription plans to power their property's digital marketing with buuteeq's Cloud DMS solution.

Suzanne Bayly-Coupe, CEO of Classic Portfolio, says 'In a time where travel industry trends and online consumer behaviour are changing at a rapid rate and the 'traditional' static website can be out of date in less than a year, we are extremely excited to be able to offer buuteeq's cloud based Digital Marketing Solution as a service. The buuteeq cloud based DMS ensures each property's website and other marketing channels are constantly evolving to keep in line with internet trends, advances in mobile technology and the rise of social media platforms. Through Classic Focus, we can provide the buuteeq DMS to any hotel, safari lodge, guest house, bush camp and private villa in Africa that is looking for a dynamic website solution.'

"I'm excited by the opportunity to partner with Classic Focus and provide our DMS to the many outstanding properties in Africa," says buuteeq founder and CEO Forest Key. "The Kurland Hotel in South Africa, which was one of the first properties to benefit from this partnership, looks stunning on the web and on all mobile devices. Every time I see a new client go live with buuteeq, I discover a new, beautiful place I want to visit!"

About buuteeq

buuteeq is the world's first Digital Marketing System (DMS) for hotels. It fuses technology ingenuity with online marketing savvy to help hotels increase occupancy and reduce distribution costs by converting more direct reservations through online bookings. buuteeq's DMS includes a content management system, multi-channel digital marketing, content publishing, online reservations and integrated business intelligence. More than 1,000 hotels worldwide have adopted buuteeq solutions since the company's launch in 2010. www.buuteeq.com

About Classic Portfolio

Classic Portfolio is a far-reaching organisation that provides international sales, marketing and public relations services for a hand-picked portfolio of privately owned safari lodges, boutique retreats, country hideaways and luxurious hotels in Southern and East Africa and the Indian Ocean. Classic Portfolio comprises a team of highly experienced marketing professionals with extensive international contacts throughout the travel industry. The company began life in 1993 as Classic Retreats and since its inception, has been responsible for the international positioning and branding of many of Africa's leading hotels and lodges and is now recognised as a market leader in the travel industry. In 2004, as the client base began to grow, the company expanded to encompass Classic Representation in order to provide sales and marketing solutions for independent hotels, lodges and estates as well as the properties featured within the Classic Retreats portfolio. In 2010, the company experienced another exciting period of growth and launched Classic Portfolio with five core divisions: Classic Representation, Classic Retreats, Classic Communications, Classic Focus and Classic Vision. www.classic-portfolio.com